photo_cd/                                                                                              777     143      12            0  5303236243   5616                                                                                                                                                                                                                                                                                                                                                                      photo_cd/apple.txt                                                                                     666     310  177776        11765  5302242562   7733                                                                                                                                                                                                                                                                                                                                                                      









KODAK AND APPLE TO WORK TOGETHER:
New Uses of Photography to Result from Close Business 
Relationship
  
  New York, Aug. 25__Kodak and Apple Computer, Inc., today 
announced they will work together closely to make high-quality 
photographs simple to use on mainstream personal computers.
  "We will combine Kodak's photographic imaging capabilities 
with Apple's easy-to-use Macintosh computer systems to make color 
images on computers more powerful and universally available," 
said Kay R. Whitmore, chairman, president, and CEO of Kodak.
  "We believe that Photo CD will have a major impact on the 
computer industry as it turns the promise of desktop color photo 
imaging from a wish to a reality," said John Sculley, Apple's 
chairman and CEO.
  "Kodak is the world leader in images, and Apple is the world 
leader in easy-to-use computer imaging systems," Sculley 
continued. "By joining forces in a broad relationship, both 
Kodak and Apple will be able to serve customers in new and 
exciting ways."
  The two companies will work closely together to bring the high 
quality of digital photographic color images to the computer 
desktop.
  
                             - 2 -

Apple Macintosh Computers Will Use Photo CD Images
  Apple will incorporate direct access to Photo CD images into 
both its current Macintosh operating system and System 7, and 
into future operating system projects. This will give Apple 
customers the ability to employ their existing 35 mm cameras and 
the Photo CD system to add photographic images to slide 
presentations, documents, 
multimedia presentations, and any application that can be 
enhanced with the use of images.
  
  Apple announced in March 1992 that the next version of its 
Macintosh QuickTime multimedia architecture will incorporate 
direct access to Photo CD images into Macintosh systems. In 
addition, major vendors of Macintosh applications have 
introduced, or will soon introduce, new software versions that 
read Photo CD images directly.
  Kodak also announced that it will use Apple Macintosh 
computers in the future in retail imaging workstations, on which 
picture-takers can create personal Kodak Photo CD Portfolio 
discs.
  
Apple to Purchase Kodak Color Printer Technology
    Whitmore also announced that Apple will purchase Kodak's new 
color electrophotographic printer technology for inclusion in 
future Apple systems. In a videotaped statement during 
Whitmore's speech, Sculley said, "This relationship is just the 
beginning of an effort with Kodak to define the future use of 
digital photographic quality images on computers."
  "Apple and Kodak are equally committed to continuous 
improvement in the quality, utility, and ease of use of their 
products," said Whitmore. "As Apple makes computers more 
accessible to consumers, Kodak will make high-quality 
photographic images easier to use on Apple computers. Our Photo 
CD system and electrophotographic technology are a perfect fit 
for Apple's next generation of computer systems."
                             - 3 -
  
Four New Photo CD Disc Formats
  The announcement that Kodak and Apple will form a closer 
working relationship came at a press conference during which 
Kodak announced several new business applications for the Photo 
CD system. 
  Kodak Photo CD players let people take pictures using negative 
or slide film with conventional cameras and view them on TV or 
use them on computers. New Photo CD-compatible CD-ROM XA drives 
and software let Apple Macintosh computer users take advantage of 
high-quality Photo CD images in any application that can benefit 
from the use of photographic images.
  Four new Photo CD disc formats were introduced:
   Kodak Photo CD Portfolio__for the creation of picture 
    stories with sound, graphics and interactive branching, for 
    home entertainment, education and business presentations
   Kodak Pro Photo CD Master__with large-format negative and 
    transparency film scans up to 4 x 6 inches, and other 
    commercial features for professional photographic 
    applications
   Kodak Photo CD Catalog__with up to 6,000 images, for 
    economical archiving and distribution of large numbers of 
    images
   Kodak Photo CD Medical__for medical applications using 
    high-quality images on TV and computer from disc
  
New Photo CD Applications
  Kodak also introduced the Kodak Professional Photo CD Image 
Library system. This new Photo CD application uses Kodak Photo 
CD jukeboxes connected to Apple Macintosh computers, plus 
software to store and retrieve vast collections of digital 
pictures. For remote phone access to large image databases, 
Kodak has created the Kodak Picture Exchange. This will bring a 
global network of on-line imaging services__eventually, millions 
of images__to anyone who uses photographs in their business.
    Consumers wanting to know more about the use of Photo CD 
products on Apple's Macintosh computers can call the Kodak 
Information Center at 
1-800-242-2424, extension 53.
                              ###
[Note: Kodak is a trademark.]

            photo_cd/background.txt                                                                                666     310  177776        43130  5302242704  10736                                                                                                                                                                                                                                                                                                                                                                      










PHOTO CD APPLICATION BACKGROUNDER

A New Way to Share Special Moments:
The Kodak Photo CD System

  NEW YORK_In September 1990, Eastman Kodak Company announced a 
technology to allow high-resolution 35 mm film images to be 
stored on compact discs and then viewed on TV.
  The new Photo CD technology promised to help the so-called 
back end of the photographic process catch up with advancements 
in the front end. Although automatic 35 mm cameras and new film 
formulations had combined during the 1980s to enable 
photographers to take better pictures more easily, the process of 
storing and retrieving the resulting photos remained decidedly 
low-tech.
  Once pictures came back from the photofinisher, they got 
tucked away in desk drawers and shoe boxes. If anybody wanted to 
look at them, the pictures first had to be found and then sorted 
anew for each viewing. (It is true that some people neatly filed 
their pictures in photo albums. But even then it was hard for 
more than one or two people to look at them simultaneously.)
  Enter the solution_the Kodak Photo CD system, a new technology 
that makes looking at pictures as easy as watching TV. Photo CD 
discs give people a new way to share their pictures__and to do a 
lot more.
  Using a Photo CD player, consumers can zoom in on a favorite 
portion of the photo, determine the display order of the photos, 
skip a photo, pan from left to right, or tilt up and down. Best 
of all, the Photo CD system makes it easy for people to store 
their pictures and just as easy to find the ones they're looking 
for.
  "In the consumer electronics arena, people don't buy 
technology for technology's sake," said Stephen S. Stepnes, 
general manager and vice president of CD Imaging at Kodak. "But 
they will grab onto a new technology if it makes something they 
do more convenient, easier, or more fun. The Kodak Photo CD 
system does exactly that."
  Kodak developed the Photo CD system together with the 
Netherlands-based electronics company Philips NV. Its technology 
is, in many ways, similar to that behind audio compact discs. In 
fact, a Photo CD disc looks like a gold-colored CD. The players 
that consumers use to view their photos on television will play 
audio CDs on their stereo systems_but with a brand new 
capability.
  The first Kodak Photo CD players were delivered to consumers 
on schedule in early August 1992. At a kick-off event at a 
stereo-video store in San Diego, California, people lined up to 
get their first look at the new technology.
  Stepnes said the early enthusiasm came as no surprise. "In 
many ways, the Kodak Photo CD system promises to do for consumer 
photography what audio CDs did for music. It's a new way to 
enjoy an immensely popular form of entertainment."
  
Simple to Use
  Using the Kodak Photo CD system is easy. Consumers take 
pictures just as they always have, using standard 35 mm cameras 
and film. At the photofinisher, they have an additional option: 
the film images can be transferred at full resolution to a Kodak 
Photo CD Master disc.
  The Kodak Photo CD Master disc is a 120 mm platter that can 
hold about 100 images, or four 24-exposure rolls of film. Kodak 
Photo CD Master discs are nonerasable, so pictures cannot be 
inadvertently lost (though Photo CD players are programmable and 
can be set to skip over any unwanted pictures).
  Pictures stored on Kodak Photo CD Master discs are 
high-resolution images. The discs offer image resolution that is 
16 times as great as today's TV standards and four times the 
standards currently being considered for HDTV.
  The Kodak Photo CD Master disc can also function as a "digital 
negative," which means consumers can take the disc to their 
photofinisher to have prints made.
  The disc's digital technology provides real benefits to 
consumers. Pictures can be added, which allows the discs to be 
used as "electronic photo albums." A single disc can contain the 
favorite photographs of a baby's first year, a wedding, or other 
special events.
  At the time Photo CD players were introduced, more than a 
dozen photofinishers around the country had the ability to create 
Kodak Photo CD Master discs. By the end of 1992, nearly 90 
percent of all photofinishing drop-off points are expected to 
offer film to Photo CD transfer services. 
  Consumers display their pictures by inserting the disc into a 
Photo CD player that they operate with a simple remote control. 
The viewer can select specific images, program them to appear in 
a particular order, rotate the image, or zoom in on part of it 
for a close-up.
  Kodak is offering three Photo CD players during 1992, each of 
which has state-of-the-art audio capability, in addition to a 
unique set of picture-viewing features:
   One is a low-priced player with basic picture-viewing and 
audio CD features. It allows the viewer to delete some pictures 
from the playback sequence and to keep others. It can also 
remember the changes, which eliminates the need to program a disc 
each time it is viewed. An "autoplay" feature allows the player 
to automatically sequence through selected images at intervals of 
two seconds.
   A deluxe player offers a variety of more advanced viewing 
options. Users can view close-ups of their images, selecting a 
rectangular portion for magnification with the "2X tele" feature. 
Another feature, "expanded favorite picture selection," provides 
additional memory for recalling the individual picture edits and 
viewing order selections of more discs.
   A third model offers all of the advanced features of the 
deluxe version with the addition of a five-disc carousel. This 
player also provides on-screen display of the selected image 
number for easy indexing and fast photo identification.
  The first two players are available now. The multidisc unit 
will be available in Fall 1992.

Beyond 35 mm: The Next Phase
  Consumers around the world shoot about 60 billion photographs 
every year, 85 percent of which are on 35 mm film. That's why 
the first phase of Kodak's Photo CD program focused on making 35 
mm pictures widely available to consumers on Photo CD Master 
discs.
  But the benefits of Photo CD technology are not limited to 
amateur photography. The Kodak Image Pac file format, which 
Kodak created to store high-resolution 35 mm photographic images, 
was also designed to be adapted to a wide range of other imaging 
needs. As the first Photo CD players are being delivered to 
consumers, the company is moving to extend the Photo CD concept 
to mainstream professional and commercial business users.
  Kodak has developed a new Photo CD format aimed at consumers 
and has announced additional disc formats, products, and 
applications that offer opportunities for professional 
photographers, for those involved in a range of other commercial 
enterprises, and for users of desktop computers.
  The formats and products demonstrate Kodak's long-range vision 
for the technology, as well as the company's commitment to its 
customers. All of the new disc formats are compatible with the 
core Photo CD format.
  
Consumers
  The new consumer format is the Kodak Photo CD Portfolio disc, 
which lets anyone with Photo CD images create special discs that 
merge those images with text, graphics, and sound. A "programmed 
access" capability built into the new format enables people to 
create discs of subjects such as family trees, which allow the 
viewer to look at pictures of any member of the family simply by 
choosing the appropriate branch from an on-screen menu.
  In addition to discs produced at the photofinisher, it's also 
expected that third-party publishers will use the Kodak Photo CD 
Portfolio format to distribute prerecorded titles for education 
or entertainment. Titles will include specialized collections in 
areas such as art, sports, and nature.
  Kodak Photo CD Portfolio discs have a distinctive trade dress 
to distinguish them from other discs, but they are fully 
compatible with today's Photo CD players. When the new discs 
become available in 1993, those who have already purchased 
players will be able to play the discs.
  Features of Kodak Photo CD Portfolio discs are shared by the 
original Photo CD format, now called Kodak Photo CD Master. The 
major differences are that Kodak Photo CD Portfolio discs can 
hold up to 800 TV-resolution images. In contrast, on Kodak Photo 
CD Master discs all images are recorded in full photographic 
resolution. Kodak Photo CD Master discs hold up to 100 images.
  Both formats have the ability to hold up to one hour of CD 
audio-quality stereo sound or a combination of sound and images. 
They also share the ability to use programmed access to give 
consumers more viewing choices and to have text and graphics 
combined with photos on the discs.
  
Professional Photographers
  The Kodak Pro Photo CD Master disc is designed for 
professional photographers. The Kodak Pro Photo CD Master disc 
carries its own trade dress but otherwise looks very much like 
its consumer cousin.
  The key difference is the feature set built in to meet the 
requirements of professional photographers. Kodak Pro Photo CD 
Master discs store images from the larger film formats favored by 
professionals, including 120, 70 mm, and 4 x 5-inch, as well as 
35 mm.
  Because these larger film formats contain more image 
information, Kodak Pro Photo CD Master image files are also 
larger. Depending on the film format, the discs can hold from 25 
to 100 images.
  To help control how a professional's images are used, the 
Kodak Pro Photo CD Master format offers three security features: 
a special identifier to indicate image ownership and copyright, 
the ability to place a watermark (such as "PROOF") over an image, 
and the ability to encrypt high-resolution images to impede 
unauthorized use.
  Kodak Pro Photo CD Master discs will be available from 
professional photo labs beginning in the spring of 1993.
  
Other Commercial Users
  By providing a low-cost way to store and distribute images in 
digital form, Photo CD technology presents an almost limitless 
potential for commercial applications in addition to professional 
photography. To illustrate this potential, Kodak has announced 
two new disc formats_the Kodak Photo CD Catalog and the Kodak 
Photo CD Medical_targeted at applications from mail-order 
retailing to health care, as well as an image library and 
international image network to provide easy access to images for 
any commercial user.
  The Kodak Photo CD Catalog is designed for organizations_such 
as mail-order retailers, tourism associations, or art 
galleries_that want to store large numbers of images on a disc 
and distribute these images widely. As many as 6,000 images can 
be stored at video resolution on Kodak Photo CD Catalog discs for 
soft display on TV sets or computer monitors. (The images are of 
lower resolution than standard Kodak Photo CD Master discs or 
Kodak Pro Photo CD Master discs and can't be used to make 
photo-quality prints.)
  The images can be combined with text and graphics and 
organized into chapters and pages to resemble a traditional 
catalog. People who play the discs on home Photo CD players will 
see on-screen menus that lead them through the catalog's pages at 
the touch of a remote control. Those who run Kodak Photo CD 
Catalog discs on computers can also locate images with simple key 
word searches, by using Kodak Browser software, which is 
contained on each Kodak Photo CD Catalog.
  For medical applications, Kodak is developing another new 
format that stores diagnostic images. Along with film-based 
images like photographs, the Kodak Photo CD Medical format will 
store digital diagnostic modalities_for example, computed 
tomography (CT) scans and magnetic resonance images (MR)_on 
compact disc, all at full resolution.
  Potential applications for the Kodak Photo CD Medical format 
include training and education, distribution of patient files, 
and long-term storage of diagnostic images. The discs will 
comply with most medical industry standards for digital imaging.
  Along with its multiple disc formats, Kodak has developed new 
products and services to give commercial users easy access to all 
types of images stored on Photo CD discs. 
  One is a product called the Kodak Professional Photo CD Image 
Library, an automated disc library, or "jukebox," that holds as 
many as 100 Photo CD discs. The library can store thousands or 
hundreds of thousands of images, depending on the type of Photo 
CD discs it contains. Users can rapidly search for and retrieve 
any of these images by keying in requests at a desktop computer.
  Although the library will give individual customers easy 
access to images internally, Kodak has also announced its intent 
to create an imaging network that will use telephone lines to 
link the distributors of images, such as stock photo houses, with 
potential customers worldwide. 
  The Kodak Picture Exchange is a new Kodak business that will 
give users access to a huge database of images, just as networks 
like CompuServe provide access to text and data. With a desktop 
computer and a modem, users will be able to search the Kodak 
Picture Exchange database and request hard copies of images 
electronically. Kodak Picture Exchange will alert the image 
providers immediately, allowing them to fulfill requests promptly 
by air express. In the future, as the data-carrying capacity of 
telephone lines expands, it will be possible to fulfill requests 
directly over the telephone.
  In addition, Kodak has joined with more than a dozen 
companies, universities, and organizations to cooperate on the 
new commercial applications announced today. These cooperative 
agreements include licensing the Kodak technology to some of the 
biggest names in the computer, electronics, and photography 
industries_including Apple, Adobe, Sony, and Fuji.
  "The number of potential commercial uses for Photo CD 
technology is limited only by the imagination," Stepnes said. 
"Although Kodak is already working on a large number of specific 
applications, we expect that number to multiply rapidly as our 
customers begin to work with the technology and understand its 
potential."

Desktop Computer Users
  For consumers or commercial customers, Photo CD technology 
provides a convenient new way to input high-resolution images 
into desktop computing applications. Photo CD discs give people 
a way to take their own photographic images and convert them 
inexpensively into a digital format. The discs can be played in 
Photo CD-compatible CD-ROM XA drives, which are widely available 
and also relatively inexpensive. 
  As a result, all types of computer users can take advantage of 
the technology_from a consumer composing a family newsletter for 
a holiday mailing, to an art director creating page layouts for a 
commercial magazine. Kodak has developed a family of five 
software products designed for all types of users. 
   Two of the five provide easy search and retrieval of images 
stored in databases; the remaining three allow users to work with 
individual Photo CD images in different ways.
  The most basic of the two database software products is Kodak 
Browser software, which is contained on all Kodak Photo CD 
Catalog discs and which allows for easy search and retrieval of 
images using key words. The second is Kodak Shoebox software, 
which offers more powerful search and retrieval functions for 
customers with large image databases.
  The other three software packages provide different levels of 
image-editing capability to meet the needs of different users:
        Kodak Photo CD Access software__for casual users, is a 
    low-cost tool that makes it easy to read and display Photo 
    CD images and to import them into current applications (for 
    example, Adobe PhotoShop or Aldus PhotoStyler software). It 
    performs basic functions like cropping, zooming, and image 
    rotation.
        Kodak PhotoEdge software__for business users who are 
    beginning to work with Photo CD images. It provides the 
    same functionality as Access software, with the additional 
    ability to edit the overall appearance of images_such as 
    sharpening the focus and adjusting color or contrast.
        Kodak Renaissance software__a page layout package for 
    professional users and is newly equipped with Photo CD 
    capability. The software allows text, graphics, and images 
    to be merged into comprehensive layouts and gives the 
    designer the ability to adjust those layouts easily to 
    experiment with different ideas.
  All of the Kodak software packages employ user interfaces that 
are designed to be simple and intuitive, making it easy to move 
to more advanced software packages as needs change. They have 
the same look and feel that characterizes applications running in 
the Apple Macintosh or Windows 3.x environments, with icons and 
pull-down menus to guide the user.
  Stepnes explained that the common look and feel of Kodak's 
Photo CD software products reflect the vision behind the Kodak 
Photo CD system. 
  "Kodak developed Photo CD technology to give consumers an 
exciting new way to enjoy their pictures, but we didn't stop 
there," he said. "We developed the technology with future 
applications in mind_so the players that consumers buy today will 
provide them even greater functionality in the future.
  "Quite simply, the Photo CD system gives consumers and 
commercial customers the best of two technologies," Stepnes 
concluded. "It provides the convenience, low cost, and image 
quality of traditional photography combined with the benefits of 
digital technology_the ability to display, enhance, and transmit 
images electronically."
                              ###
                                      
[Note: Kodak, Image Pac, Kodak Browser, Access, Shoebox, and 
Renaissance are trademarks.]


  encrypt high-resolution images to impede 
unauthorized use.
  Kodak Pro Photo CD Master discs will be available from 
professional photo labs beginning in the spring of 1993.
  
Other Commercial Users
  By providing a low-cost way to store and distribute images in 
digital form, Photo CD technology presents an almost limitless 
potential for commercial applications in addition to professional 
photography. To illustratephoto_cd/catalog.txt                                                                                   666     310  177776        12660  5302243561  10237                                                                                                                                                                                                                                                                                                                                                                      







NEW KODAK PHOTO CD CATALOG DISC 
HOLDS THOUSANDS OF PHOTOS

Format Gives Unparalleled
Access to Thousands of Pictorial Images

  NEW YORK, Aug. 25_Open the mail. There's the catalog. Now, 
what's the perfect vacation spot? Here's an island, a beach. 
Hear the breakers, the gulls. 
  With the new Kodak Photo CD Catalog disc, people can see__and 
hear__catalogs on their television sets. The Kodak Photo CD 
Catalog format allows easy distribution of on-disc catalogs 
containing thousands of pictures_of vacation destinations, works 
of art, retail products, and so on. The pictures can be 
formatted into catalog pages on the screen, complete with text, 
graphics, a table of contents, and chapters_even sound.
  People who play the discs in home Photo CD players connected 
to their TV can see on-screen menus that will lead them through 
the catalog at the touch of a button on their infrared remote 
control. Those who run Kodak Photo CD Catalog discs on a desktop 
computer can use on-disc Kodak Browser software to locate images 
with simple key word searches.
  With the Kodak Photo CD Catalog format, as many as 6,000 
video-resolution images can be stored on a disc for soft display 
on TV and computer monitors. These images are of lower 
resolution than those stored on either standard Kodak Photo CD 
Master or Kodak Pro Photo CD Master discs. So they can't be used 
to make photo-quality prints, but their quality is ideal for 
video display.
  Commercial catalogs are only one type of application. "This 
format promises to be the most efficient and convenient way ever 
devised to give people access to large numbers of images," said 
David P. Biehn, Kodak vice president and general manager, 
Professional Imaging. "It's opening up some exciting 
possibilities."
  He noted that Westlight, a stock agency in Los Angeles, is 
planning to release a Kodak Photo CD Catalog disc this fall 
containing images they have available for use. Westlight will 
also be working with Kodak on the development of the Kodak 
Picture Exchange.
  "We've also had preliminary discussions with art museums, 
direct marketers, and sports card publishers about future 
projects," Biehn said.

About the Photo CD Catalog
  The Kodak Photo CD Catalog format extends Kodak's Photo CD 
system. Like Kodak Photo CD Master images, Photo CD Catalog 
images can be viewed on TV (using a Photo CD or CD-I player) or 
input to a desktop computer (using a Photo CD-compatible CD-ROM 
XA drive).
  Using a Kodak Photo CD Catalog disc in a home Photo CD player 
is easy. The disc, which has unique trade dress to distinguish 
it from other Photo CD discs, is inserted into the player as 
usual.
  A menu screen greets the viewer and offers several different 
branches that can be followed. On a clothing catalog disc, there 
might be "Men's," "Women's," and "Children's" sections. From 
there, additional menus help guide the viewer to "Men's Sweaters" 
or "Children's Shoes."
  All the normal Photo CD player functions are available with a 
Kodak Photo CD Catalog disc, including zoom and pan. Sound, if 
any, is played as each image appears on the screen.
  Each picture on the disc has a unique number that can be seen 
by panning to the right side of the image. This feature would 
also be important for art directors wanting to order a specific 
image from a stock agency's disc, for example.
  
Using Kodak Photo CD Catalog on a Computer
  Running a Kodak Photo CD Catalog disc on a desktop computer is 
similar to using a disc on a home player, except that the 
computer user has more options. In addition to being able to 
browse images and follow on-screen menus, the user can take 
advantage of the Kodak Browser software resident on the disc to 
conduct key word searches.
  For example, the key words "Men," "Sweaters," and "Blue" might 
automatically return images of blue men's sweaters on the 
clothing catalog disc in the earlier example. Searches of this 
type eliminate the need to thumb through page after page of 
traditional catalogs searching for the right item. This feature 
will make image library or museum item catalog searches 
dramatically more efficient.
  Like the person viewing catalog images on a home player, the 
computer user can zoom, pan, and listen to sound associated with 
each image.
  "The Kodak Photo CD Catalog disc brings image access to a much 
wider group of people," Biehn explained. "For the cost of a home 
Photo CD player or a compatible CD-ROM XA drive, an art director 
at an ad agency can automatically search from among hundreds or 
thousands of images to find the right one. And that's just one 
example. It's an incredible capability."
  Organizations that want to create a Kodak Photo CD Catalog 
disc need a graphics-capable desktop computer and Kodak Photo CD 
Catalog authoring software. With the help of the software, they 
will be able to select images from among their existing Kodak 
Photo CD Master discs, then add graphics, text, and sound to 
create a program script. This script is used to create the 
finished discs.
  Small quantities of finished Kodak Photo CD Catalog discs can 
be produced by a photofinisher or on a user's own compact disc 
writer. Compact disc mastering houses can produce larger 
quantities of discs intended for mass distribution.
  Consumers interested in more information may call the Kodak 
Information Center at 1-800-242-2424, ext. 77.
                              ###
                                      
[Note: Kodak and Kodak Browser are trademarks.]


 s Kodak 
Browser software, which is contained on all Kodak Photo CD 
Catalog disphoto_cd/educom.txt                                                                                    666     310  177776        25627  5302243650  10107                                                                                                                                                                                                                                                                                                                                                                      
Eastman Kodak Company, 343 State Street, Rochester, NY  14650

CORNELL, USC TO DEMO PHOTO CD TECHNOLOGY
FOR ACCESS TO IMAGE COLLECTIONS


BALTIMORE, Oct. 28 - Researchers will gain on-screen access to 
thousands of historical photographs, paintings and other images in 
a demonstration of Eastman Kodak CompanyUs Photo CD 
technology at two major universities.
The Kodak Library Image Consortium demonstration project 
will include Cornell University, which initially will scan onto Photo 
CD discs photographs of a collection of color paintings, drawings 
and manuscripts from noted ornithologist Louis Agassiz Fuertes; 
and the University of Southern California, which will scan 
thousands of historical black-and-white photographs from the USC 
LibraryUs Regional History Collection that document the history 
and development of Southern California and the Southwest over 
the past 130 years.
Photo CD images from both collections are on display here at 
EDUCOM U92 in the Kodak booth, number 902.
Along with Kodak and the two universities, the project is also 
sponsored by the Commission on Preservation and Access, a non-
profit organization that coordinates efforts to make documented 
records accessible to future generations.
"This project brings together some of the nation's leading 
experts in library science, information technology, and a range of 
academic disciplines," said KodakUs Donald E. Olson, director of 
new markets development for higher education.  "We are delighted 
that these experts are working with Kodak to demonstrate the 
potential of Photo CD technology for expanding access to the 
unique collections of different institutions."

The Kodak Photo CD system allows photographic images to be 
scanned onto compact discs for input to a computer, using a CD-
ROM XA drive, or for display on television using a Photo CD 
player.  The players, which also play audio CDs, became available 
to consumers in August.
In addition to the original Photo CD disc format, which stores 
up to 100 35 mm film images at full photographic resolution, Kodak 
has announced a number of other disc formats  -  all of which are 
compatible with the home players and CD-ROM drives.   They 
include discs which store the larger film formats favored by 
professional photographers (like 120 and 4x5), also at full 
resolution; discs that enable the creation of on-disc programs that 
merge images with text, graphics and sound;  catalog discs, which 
store up to 6,000 images at video resolution for easy distribution; 
and discs designed for medical applications that store digital 
diagnostic modalities  -  like computed tomography (CT) scans and 
magnetic resonance images (MR)  -  along with film-based images.
Officials at Cornell and USC said they will explore the use of 
different disc formats for different applications as the project 
progresses.  Both schools will create image databases, and will 
study usage patterns to determine the most effective ways to make 
images accessible to academic researchers.
Although the demonstration projects at Cornell and USC have 
been designed as independent activities, both universities plan to 
explore opportunities to exchange images and image libraries with 
one another across the Internet, an on-line information network 
that links researchers and students at universities and other 
institutions worldwide.

"Brittle Books" Problem
Besides making images more accessible, Photo CD technology 
may serve as a tool to preserve illustrated texts and other records 
that are decaying on library shelves.  
About 80 percent of the books published since 1850 and stored 
in American libraries are printed on acidic paper that will harden 
and crumble over time, the Commission on Preservation and 
Access estimates.  In fact, 25-30 percent of these books are already 
dangerously brittle.  The U.S. Library of Congress and other 
institutions have been working for years on ways to de-acidify the 
paper in these books, but the technology is not yet practical for 
mass applications.


The Commission serves on behalf of the nationUs libraries, 
archives and universities to develop and encourage collaborative 
strategies for preserving and providing access to the accumulated 
human record.  As part of this effort, the Commission has been 
engaged in catalyzing and supporting a nationwide program 
administered by the National Endowment for the Humanities to 
save 3 million brittle books over the next 20 years  -  by conserving 
the most valuable records in their original form, and by preserving 
the rest using alternatives such as microfilm and digital technology.
"WeUre enthusiastic about the opportunity to explore the 
potential of the Photo CD process as a medium for preserving 
illustrated texts," Commission President Patricia Battin said.  "It 
appears likely to offer a combination of image quality, accessibility 
and affordability previously unavailable in a digital medium for 
illustrated color imagery and oversized materials.  If the 
demonstration succeeds, Photo CD technology could become one of 
the key elements in a comprehensive strategy to preserve records 
for future generations."
Cornell and USC are part of an informal consortium of 
institutions studying digital preservation options, using seed 
money provided by the Commission.  Other member institutions 
include Harvard, Penn State, Princeton, Stanford, Tennessee and 
Yale.

Color Images at Cornell
At Cornell University, Photo CD technology will be used to 
enhance access to the worldUs largest collection of work from Louis 
Agassiz Fuertes (1874-1927).  Fuertes  -  a lifelong resident of Ithaca, 
N.Y., where Cornell is located  -  was an accomplished 
ornithologist recognized by other ornithologists as this countryUs 
greatest painter of birds, superior even to Audubon in his ability to 
capture their beauty and make them appear truly lifelike.
In the initial phase of the demonstration project, Cornell will 
scan photographs of a substantial portion of its Fuertes collection  -  
which includes over 1,000 pictures (watercolors, oils, chalk 
drawings and pencil and pen-and-ink sketches), 500 photographs, 
and 10,000 pages of notes and letters  -  onto Photo CD discs.  The 
university will create an image database that will allow researchers 
to access these images by a variety of search parameters, such as a 
species of bird or artistic medium.

"We have to determine how to structure search parameters that 
will make images accessible to all types of users, from art students 
to zoologists" said H. Thomas Hickerson, director of rare and 
manuscript collections for the Cornell University Libraries.  "In 
addition, we have to supply enough contextual information to 
make the image useful when accessed through an electronic 
network."
Researchers are likely to use the benefits of on-line image 
collections in two ways, Hickerson said.  In some cases, the digital 
file will replace the need to see an original  -  all the information a 
researcher needs can be obtained by viewing images on-screen or 
making prints.  In others, researchers may conduct an on-line 
search to preview the holdings of one or more repositories, and 
then determine exactly which items need to be seen in person.
M. Stuart Lynn, vice president for information technologies at 
Cornell, said that the demonstration project will combine the 
collection management experience of its library system with the 
technological capabilities of its information network and computer 
departments.
"Institutions like Cornell have a variety of collections of 
artwork, artifacts, maps and other records of academic value that 
are not generally as well-cataloged or as easily accessible as library 
books," Lynn said.  "WeUre very excited about the prospect of Photo 
CD technology for digitally capturing these images and providing 
improved access through the convenience of digital distribution. 
"WeUre also attracted by the potential advantages of the Photo 
CD system as a consumer technology," Lynn added.  "There are 
interesting possibilities in being able to view images on home TV 
sets as well as on desktop computers."


Images of Southern California at USC
USCUs initial activities will focus on thousands of historical 
photographs from the UniversityUs Regional History Collection in 
the Department of Special Collections at the University Library.  
These black-and-white images, some dating back to 1860, document 
the history and development of Southern California and the 
Southwest.  The USC photographic archives include materials from 
a number of collections, including The Hearst Collection, California 
Historical Society Collection, and the "Dick" Whittington 
Collection, among others.
The photographs in the USC collection are used by a variety of 
researchers, including historians studying the development of 
Southern California, design and architecture specialists interested 
in the changing character of Los Angeles over the past 100 years, 
documentary film makers such as Ken and Ric Burns, and 
designers and producers in the entertainment industry who study 
photographs in the USC collections to create accurate costumes and 
sets for such movies as "Bugsy."
"Image collections are an important component of the USC 
Library holdings," said Peter Lyman, university librarian at USC.  
"Although images have great value in teaching and research, their 
usefulness has been limited by the difficulty of organizing 
photographic collections, the vulnerability of photographs to 
damage, and the absence of an inexpensive medium for 
reproducing images and integrating them into other work.  Photo 
CD products offer us an important new technology for preserving 
our collection and also expanding access."
Kenneth C. Green, director of The James Irvine Foundation 
Center for Scholarly Technology at USC, explained that the 
photographs will be scanned onto Photo CD discs to create an on-
line image database for researchers.  The discs may be stored in the 
Kodak Professional Photo CD Image Library  -  a "jukebox" that 
holds up to 100 Photo CD discs, allowing users to retrieve images 
from any disc in a few seconds.

"One of the benefits of working with Photo CD technology is 
that Kodak offers so many components of an integrated solution," 
Green said.  "Universities, like big corporations, are striving to 
achieve the benefits of distributed access and networked printing.  
Along with the core Photo CD technology, Kodak offers jukeboxes, 
printers, software and other products that integrate very well."
Lyman and Green said they believe that this demonstration 
project with Cornell will be watched closely by other institutions.  
"This pilot project is extremely important, not just to USC but to the 
entire academic community," Lyman said.  "The Photo CD 
technology is impressive and we see key opportunities to use it to 
enhance access and preserve image collections in a wide range of 
academic endeavors."

Customers interested in more information may call the Kodak 
Information Center at 1-800-242-2424, ext. 77.

30

(Kodak is a trademark.)
fective ways to make 
images accessible to academic researchers.
Although the demonstration projects at Cphoto_cd/hl.txt                                                                                        666     310  177776         7176  5302265637   7226                                                                                                                                                                                                                                                                                                                                                                        
  
  
  
  
  
  
  
  
  
  HOMES & LAND Real Estate To Be Marketed Nationally
  
  Will Use Color Photos on New Kodak Picture Exchange
  Image Transmission Network
  
  
    NEW YORK, Aug. 25__The new Kodak Picture Exchange image 
  transmission network from Eastman Kodak Company will 
  transform real estate marketing for Homes & Land magazine and 
  its customers. Kodak announced that Homes & Land Publishing 
  Corp., the nation's largest publisher of real estate 
  magazines, will use Kodak's global image transmission service 
  to help Homes & Land's real estate clients market their 
  products.
    "Photographs of the valuable homes currently listed for 
  sale in Homes & Land magazine will now be available to real 
  estate agents to view in color nationwide, with desktop 
  computers, using the Kodak Picture Exchange," said Stephen S. 
  Stepnes, general manager and vice president of Kodak's CD 
  Imaging unit.
    "Homes & Land will use our Photo CD products in the 
  production of their magazines," Stepnes said. "They will be 
  the first to use the power of our image access network to 
  sell high-value products, where pictures can play an 
  important role in enhancing the sales and marketing process," 
  Stepnes added.
    "The entire thrust of our Homes & Land magazines is that 
  valuable real estate demands high-quality images to stimulate 
  sales," said Del Archibald, chairman of Homes & Land 
  Publishing Corp. "The Kodak Picture Exchange is an exciting 
  new vehicle to enhance our marketing directions across the 
  United States," Archibald continued, "but Photo CD 
  technology, which enables all this, means even more to us. 
  The digitization of high-resolution photographs onto Photo CD 
  discs will allow us to further streamline our 
  state-of-the-art production process. This system provides 
  the size, speed, and quality that we have not found in other 
  systems we have tested. We are excited about the many 
  aspects of this new technology."
    Homes & Land Publishing Corp., which has more than 300 
  magazines in print or under contract in 45 states, will 
  purchase the Kodak Photo CD Imaging Workstation 2400 (PIW 
  2400), which it will use to create Kodak Photo CD discs. The 
  company will use the high-resolution photographic-quality 
  Photo CD images in prepress preparation of its Homes & Land 
  magazines and in the newly announced Kodak Picture Exchange.
    Over 700,000 real estate photos are taken annually for use 
  in Homes & Land magazines. All photos separated at the home 
  office will be converted to Photo CD format at Homes & Land's 
  Tallahassee, Florida, headquarters. Using these photos in 
  the Kodak Picture Exchange network, Homes & Land magazines 
  will become the first participant in a national real estate 
  image network.
    "This use by Homes & Land of the Photo CD system and the 
  Kodak Picture Exchange represents the benefits of Kodak's 
  expanded vision for film-based images," Stepnes said. "We 
  have always envisioned a significant market for real estate 
  applications. As the leading upscale medium for selling 
  homes in the United States, Homes & Land is the ideal 
  customer for Kodak to expand its services."
    Using the Kodak Picture Exchange and a color desktop 
  computer, real estate agents will have immediate access to 
  color photos of the houses and properties listed in Homes & 
  Land magazines on a local as well as a national basis.
    Those interested in more information about the Kodak 
  Picture Exchange may call the Kodak Information Center at 
  1-800-242-2424, ext. 55.
    
                              ####
    
  [Kodak is a trademark.]
  
  
  a medium for preserving 
illustrated texts," Commission President Patricia Battin said.  "It 
appears likely to offer a combination of image quality, accessibility 
and affordability previously unavailable in a digital medium for 
illustrated color imagery and oversized materials.  If the 
demonstration succeeds, Photo CD technology could become one of 
the key elements in a comprehphoto_cd/kpx.txt                                                                                       666     310  177776        14154  5302265723   7433                                                                                                                                                                                                                                                                                                                                                                      








NEW BUSINESS BORN WITH INTRO
OF KODAK PICTURE EXCHANGE

Find Perfect Picture Easily with
Kodak's New On-Line Image Service

  NEW YORK, Aug. 25_Access to a vast array of images will be as 
available as the public telephone network when the Kodak Picture 
Exchange goes on-line next year.
  Kodak Picture Exchange represents the company's vision for a 
global imaging services network, similar to text and data 
networks_for example, Dialog and CompuServe. Kodak Picture 
Exchange will link distributors of images, such as stock photo 
houses, with customers they serve, including graphic designers 
and publishers. The service will be available in the United 
States mid-1993.
  As with a conventional dial-up service, Kodak Picture Exchange 
will allow people to use a phone line for access from their 
desktop computers. Image users will conduct fast on-line 
searches using key words and will review low-resolution thumbnail 
images. Once they've selected the images they want to see in 
hard copy, Kodak Picture Exchange will alert the image suppliers, 
providing them with the information they need to fulfill the 
request. In most cases, it is expected that prints, negatives, 
or transparencies will be sent out within minutes by a local 
delivery service or air express.
  "Kodak Picture Exchange is designed as the ultimate search and 
retrieval tool for images," said Stephen S. Stepnes, general 
manager and vice president of CD Imaging at Kodak. "The system 
gives people the capability to search among enormous numbers of 
images to find just the ones they're looking for."
  Kodak's customer research reveals that prospective Kodak 
Picture Exchange clients trust Kodak as the provider of this 
exchange service, recognizing that Kodak understands their need 
for quality and their concerns for copyright protection.
  "It's important to note that the negotiations regarding the 
use of a particular image will continue to be between the image 
provider and the customer," Stepnes continued. "The only 
difference will be that Kodak Picture Exchange will help bring 
the parties together.
  "The system will make it easier for image agents to distribute 
photographers' images more widely and will make it simpler for 
those looking for images to find what they need."
  
Images Go On-line
  Qualified image providers will be able to post on Kodak 
Picture Exchange any image that has been converted to a standard 
Photo CD digital format. Each image will be stored on the 
network in a low-resolution "thumbnail" form and will be linked 
to index information to aid in its retrieval. This information 
could include the photographer's name, ownership information, and 
key words that describe the subject and attributes of the 
picture.
  People will obtain basic access to Kodak Picture Exchange by 
joining the network and "dialing in" with a 
communications-equipped desktop computer and Kodak software. 
Once they have signed onto the network, users will be able to 
browse through preestablished categories, such as "Hawaiian 
beaches," simply by choosing them from a menu. They will also be 
able to perform key word searches tailored to their specific 
needs, the same way they now search a conventional text database.
  Software used to search Kodak Picture Exchange mirrors the 
look and feel of newly announced Kodak Shoebox image search and 
retrieval software. In other words, Kodak Picture Exchange will 
share a common interface with other Photo CD image databases that 
run Shoebox software and with the Kodak Professional Photo CD 
Image Library, an automated disc "jukebox" system that can store 
thousands of Photo CD images. This furthers the company's goal 
of providing a consistent look and feel and common user interface 
in its various image management applications.
  Future versions of Kodak Shoebox software will allow users the 
option of linking directly to Kodak Picture Exchange to perform 
image searches. (See the related news release on Kodak software 
in this press kit.)
  "Once users locate thumbnails of the images that appear to 
meet their needs, we expect they'll select several to view in 
hard copy, either as chromes or prints," Stepnes explained. "All 
they'll have to do is choose what they want to see and sign off. 
Kodak Picture Exchange will automatically supply contact 
information on the potential customer directly to the agent of 
each image, either by computer or fax."
  The image agent will send, by courier or air expres, hard 
copies of each requested image directly to the customer for 
reviews, the same way most stock photography houses do today. 
Any subsequent negotiations on use charges or other fees will be 
strictly between the image agent and the customer.
  "Kodak Picture Exchange benefits both the image provider and 
the image user," Stepnes noted. "Image providers won't have to 
take the time to search through vast numbers of images, trying to 
find the ones they think the customer wants. And they won't have 
to risk damage to valuable image originals by sending out large 
numbers of chromes or prints on speculation, since the customer 
will have already prescreened the thumbnails using Kodak Picture 
Exchange."
  Finally, Stepnes noted, Kodak Picture Exchange benefits 
customers by allowing them to choose from a larger pool of images 
and to narrow their searches quickly and with reduced image 
handling liability.
  "In the future, as the data-carrying capacity of telephone 
lines expands, it will become possible to provide high-resolution 
images directly over the network," Stepnes said, which will make 
Kodak Picture Exchange even more convenient.
  
Charges and Fees
  Both image providers and users will be asked to pay nominal 
annual membership fees to join Kodak Picture Exchange. In 
addition, image providers will be charged an annual per-image 
storage fee and a referral fee for each hard copy image request 
fulfilled for a customer. Users will also be charged access fees 
amounting to only pennies per image.
  Those interested in more information about Kodak Picture 
Exchange may call the Kodak Information Center at 1-800-242-2424, 
ext. 55.
  
                              ###
[Kodak and Shoebox are trademarks.]


 versity will create an image database that will allow researchers 
to access these images by a variety of search parameters, such as a 
species of bird or artistic medium.

"We have to determine how to structure search parameters that 
will make images accessible to all types of users, from art students 
to zoologists" said H. Thomas Hickerson, director of rare and 
manuscript collections for the Cornphoto_cd/lead.txt                                                                                      666     310  177776        14136  5302266005   7530                                                                                                                                                                                                                                                                                                                                                                      








HARDWARE, FORMATS, APPLICATIONS 
MARK NEW PHASE OF KODAK PHOTO CD PROGRAM

  NEW YORK, Aug. 25_In more than a dozen interrelated 
announcements made today, Eastman Kodak Company reported the 
expansion of its Photo CD program across professional and 
commercial markets. This will mean new business for Kodak and 
new services and products for Kodak's customers.
  Today's announcements included one new Kodak business, four 
new Photo CD formats, three commercial hardware systems, four 
software packages, and agreements with several companies and 
organizations. Some companies have formed alliances with Kodak 
to extend the current Photo CD concept into new commercial 
applications.
  
Kodak's New Business
  The Kodak Picture Exchange is a global image transmission 
network designed to provide access to millions of Photo CD 
images, bringing them as close to commercial users as the nearest 
public telephone connected to a desktop computer.
  
The new Photo CD formats include:
        The Kodak Pro Photo CD Master disc, which stores images 
    from 35 mm and larger film formats to meet the needs of 
    professional photographers
        The Kodak Photo CD Portfolio disc, which extends 
    picture capacity from the original Photo CD Master format 
    and allows the creation of exciting on-disc programs that 
    merge pictures with text, graphics, sound, and branching
        The Kodak Photo CD Catalog disc, which allows easy 
    distribution of disc catalogs containing thousands of 
    pictures of images for rent, art works or retail products
        The Kodak Photo CD Medical disc, which can store 
    diagnostic images, from a variety of image modalities, for 
    medical applications

The new commercial and professional hardware systems include:
        The Kodak Professional Photo CD Imaging Workstation 
    4200 (Professional PIW 4200), which features the new Kodak 
    Professional Photo CD film scanner 4045 to transfer images 
    from large-format professional films to Pro Photo CD Master 
    discs
        The Kodak Professional Photo CD Image Library, an 
    automated disc "jukebox" system that stores and accesses 
    thousands of images on all formats of Photo CD discs
        The Kodak Photo CD Imaging Workstation 2400 (PIW 2400), 
    a Photo CD authoring station for photofinishing labs that's 
    over three times as productive as today's units
  
The four software packages include:
        Kodak PhotoEdge image enhancement and correction 
    software, which provides business users with a set of basic 
    image-editing tools
        Kodak Shoebox image search and retrieval database 
    software, designed to help users access images stored as 
    stand-alone databases or on the Kodak Professional Photo CD 
    Image Library system
        Kodak Browser software, a scaled-down version of 
    Shoebox software, to make it easy for computer users to 
    navigate Kodak Photo CD Catalog discs
        Kodak Renaissance design software, an intuitive page 
    layout package that has been upgraded to allow direct 
    importation of Photo CD images
  
  Early this month, Kodak began shipping Kodak Photo CD Access 
software, which gives Macintosh and DOS/Windows operating system 
users the ability to read Photo CD images and save them in common 
computer image file formats.
  
More Than a Dozen Companies Already Working with Kodak's New 
Products
  In addition, more than a dozen companies, universities, and 
organizations have joined with Kodak to cooperate on the 
development of new products and commercial applications for the 
Photo CD system. Some of the best-known include Apple Computer, 
Inc., J. Paul Getty Art History Information Program (a leader 
among art museums in applying electronic imaging technology), J. 
Walter Thompson, and Young and Rubicam. Other organizations with 
especially innovative applications include Homes and Land 
Publishing Corp. (owner of Homes and Land, the series of 
high-quality real estate magazines), Jostens (the largest 
publisher of high school yearbooks), AGT (a $150 million graphic 
arts company), and Dyansen Corporation (the owner of Dyansen art 
galleries).
  Separately, Philips Consumer Electronics Company, Pioneer 
Communications, Sony Corporation of America, and Toshiba 
Corporation have agreed to market fully Photo CD-compatible 
CD-ROM drives.

The Next Chapter
  The first phase of Kodak's Photo CD program began some three 
years ago with the conception at Kodak of the Photo CD idea. Two 
years ago, Kodak made the first announcements of the technology 
that will allow high-resolution 35 mm film images to be stored on 
compact discs and played on TV or a computer. With delivery of 
the first Photo CD players to consumers taking place as scheduled 
earlier this month, the company is now moving to extend the Photo 
CD concept from consumer markets into mainstream commercial 
businesses.
  "When we unveiled the Photo CD technology, it signaled the 
first fundamental change in photography in more than 100 years," 
said Kay R. Whitmore, Kodak chairman, president and chief 
executive officer. "Today's announcements represent the next 
chapter in the Photo CD story, one that begins to demonstrate the 
vast commercial potential we talked about when we announced the 
system two years ago."
  Added Stephen S. Stepnes, general manager and vice president 
of Kodak's CD Imaging unit, "Today we're spelling out our 
long-term vision for the Photo CD system. It's a vision that 
reinforces our commitment to consumers, even as we extend the 
Photo CD format into new commercial applications.
  "Every one of the new disc formats we're announcing today is 
fully compatible with the core Photo CD format," he said. "That 
means that every Photo CD disc will play on home Photo CD and 
CD-I players, as well as on Photo CD-compatible CD-ROM XA 
computer drives.
  "Our vision for the Photo CD system is to put the power of 
pictures in the hands of everyone, at every level," Stepnes 
concluded. "Now we're starting to make this vision a reality."
  
                              ####
  
[Note: Kodak, Kodak Browser, PhotoEdge,  Renaissance, and 
Shoebox are trademarks.]


 nge."
  Finally, Stepnes noted, Kodak Picture Exchange benefits 
customers by allowing them to choose from a larger pool of images 
and to narrow their searches quickly and with reduced image 
handling liability.
  "In the future, as the data-carrying capacity of telephone 
lines expands, it will become possible to provide high-resolution 
images directly over the network," Stepnes said, which will make 
Kodak Pictphoto_cd/library.txt                                                                                   666     310  177776        10353  5302266420  10265                                                                                                                                                                                                                                                                                                                                                                      







KODAK PROFESSIONAL PHOTO CD IMAGE LIBRARY DELIVERS 
COST-EFFECTIVE IMAGE STORAGE AND RETRIEVAL

First, a New Way to Look at Pictures;
Now, a New Way to Store and Retrieve Them

  NEW YORK, Aug. 25_The technology that made it possible to 
store dozens of 
35 mm photos on a compact disc will also enable users to archive 
thousands of pictures. The Kodak Professional Photo CD Image 
Library system offers on-line retrieval of any single image in a 
matter of seconds.
  The Kodak Professional Photo CD Image Library system stores 
images in an automated disc library, or "jukebox," that can hold 
as many as 100 Photo CD discs. Using special Kodak software, an 
operator can use key words to search the library; view 
low-resolution "thumbnails" of images that fit the search 
criteria; and select those images to be viewed, edited, or 
printed at full resolution.
  The system is designed to meet the needs of stock photography 
agencies, medical and industrial photographers, government 
agencies, museums, libraries, and Fortune 500 companies. 
Currently, most of these organizations maintain exhaustive files 
of pictures in hard copy form, which makes referencing extremely 
difficult.
  The library can accept any of the five Photo CD disc formats. 
The final capacity of the jukebox depends on what Photo CD format 
discs are chosen. For example, the jukebox can hold 2,500 4 x 
5-inch film images on Kodak Pro Photo CD Master discs, 10,000 35 
mm images on standard Kodak Photo CD Master discs, or hundreds of 
thousands on Kodak Photo CD Catalog discs.
  "Managing images is far more difficult for commercial 
enterprises than for consumers," said Kodak's David P. Biehn, 
vice president and general manager, Professional Imaging. 
"Instead of a shoe box in the back of the closet or photo albums, 
large organizations have file after file filled with pictures. 
Knowing what they have and finding what they need are monumental 
tasks.
  "The Kodak Professional Photo CD Image Library will help them 
organize their images and access them faster."
  
How It Works
  An image library system consists of a Kodak Photo CD jukebox 
connected to a desktop computer. Kodak image search and 
retrieval software handles the image management function.
  The use of image search and retrieval software means that the 
image library will share a common interface with stand-alone 
image databases running software and with the Kodak Picture 
Exchange, the company's new telephone dial-up image services 
network. "We want to provide a consistent look and feel 
throughout our image management applications_from the smallest to 
the largest," Biehn noted.
  Film is scanned and images are written to a Kodak Photo CD 
Master or Kodak Pro Photo CD Master disc to begin the process of 
configuring an image library. The disc is prepared the same way 
it always is; no special formatting is required.
  At a desktop computer, an operator subsequently 
"characterizes" each Photo CD image with appropriate key words 
describing the picture's attributes (such as "photographer" and 
"film type") and content (such as "landscape" or "dog"). A 
thumbnail from the Photo CD disc and its descriptive information 
are then added to the image library database on the computer's 
hard drive.
  To search for an image, the operator sorts through the 
database using conventional database commands, viewing "hits" in 
thumbnail form. Once the operator selects an image for closer 
inspection, the software automatically locates it on the 
appropriate Photo CD disc stored in the attached jukebox.
  A higher-resolution version of the image is read from the disc 
within a few seconds, after which it can be viewed, exported to 
another software program, or output to a peripheral, such as a 
printer.
  "This is truly the first image database system that lets users 
manage pictures as quickly and conveniently as today's database 
systems manage text," Biehn said.
  In the future, larger-format media and networked systems can 
make possible image libraries that store millions of images, he 
noted.
  The Kodak Professional Photo CD Image Library will be 
available next year. Those wishing more information may call the 
Kodak Information Center at 1-800-242-2424, ext. 77.
                              ###

[Kodak is a trademark.]


 ts. 
The final capacity of the jukebox depends on what Photo CD format 
discs are chosen. For example, the jukebox can hold 2,500 4 x 
5-inch film images on Kodak Pro Photo CD Master discs, 10,000 35 
mm images on standard Kodak Photo CD Master discs, or hundreds of 
thousandsphoto_cd/medical.txt                                                                                   666     310  177776         7303  5302267147  10207                                                                                                                                                                                                                                                                                                                                                                      









MEDICAL DIAGNOSTIC IMAGES BECOME MORE
ACCESSIBLE WITH NEW KODAK PHOTO CD MEDICAL DISC

Kodak Extends Photo CD Technology for
Use in Medical Imaging Applications

  NEW YORK, Aug. 25_Kodak's Photo CD technology will be extended 
to medical and diagnostic imaging applications as a means to 
store and distribute high-quality images, regardless of the 
originating imaging technology.
  "This provides enormous opportunities for health care 
professionals and their patients," said Carl F. Kohrt, Ph.D., 
vice president and general manager of Kodak's Health Sciences 
Division.
  The Kodak Photo CD Medical format will allow film-based images 
such as medical photographs and radiographs, along with digital 
diagnostic modalities such as computed tomography (CT) scans and 
magnetic resonance images (MR), to be stored on Kodak Photo CD 
Medical discs. The capability to store related patient reports 
and other data is also being investigated.
  In developing products for the medical market, the company 
will maintain its commitment to compatibility with the American 
College of Radiology and National Electrical Manufacturers 
Association (ACR-NEMA) format for diagnostic imaging; image and 
patient information will be assembled into ACR-NEMA files on 
Kodak Photo CD Medical discs.
  The company also said it plans to integrate Kodak Photo CD 
Medical technology into the Kodak Ektascan Imagelink system to 
enhance that system's functionality. Developed with Vortech 
Data, Inc., the Ektascan Imagelink system incorporates a variety 
of digital components that together provide a comprehensive 
solution for capturing, networking, storing, and retrieving 
diagnostic images and patient data.
                              -2-
  
  Kodak's Health Sciences Division will work with one of the 
leading medical institutions, such as the Mallinckrodt Institute 
of Radiology at Washington University Medical Center in St. 
Louis, to adapt Kodak Photo CD Medical disc technology to 
applications, initially focusing on education.
  Other potential Kodak Photo CD Medical applications include 
pathology, dermatology, training and education, distribution of 
complete patient files_including diagnostic images, information 
about the images, lab results, and patient records_and storage of 
diagnostic images.
  Kodak Photo CD Medical technology represents an extension of 
the Kodak Photo CD format. The images can be viewed on TV or 
input to a computer (using a Photo CD-compatible CD-ROM XA 
drive).
  Today Kodak described four new disc formats, all of which are 
compatible with current consumer Photo CD players, that will 
bring the benefits of Photo CD technology to new groups of users 
and new markets. 
  Besides Kodak Photo CD Medical technology, the other Photo CD 
formats include: Kodak Photo CD Portfolio discs, which allow 
users to combine up to 800 TV-resolution images with text, 
graphics, and sound; Kodak Photo CD Catalog discs, designed for 
businesses or archives that want to distribute large numbers of 
images widely; and Kodak Pro Photo CD Master discs, which store 
images from the larger film formats favored by professional 
photographers (such as 120 and 4 x 5-inch). The Kodak Photo CD 
Medical format will be the only one of these four that stores 
digitally originated images, for example, ultrasound or MR.
  "We are exploring a variety of ways to adapt the extraordinary 
technology of the Kodak Photo CD system to meet the unique image 
and information needs of the health care industry," Kohrt said. 
"We will work with some of the world's leading medical 
institutions to identify and take full advantage of those 
opportunities."
  
                              ###

[Note: Kodak, Ektascan, and Imagelink are trademarks.]


 n home Photo CD and 
CD-I players, as well as on Photo CD-compatible CD-ROM XA 
computer drives.
  "Our vision for the Photo CD system is to put the power of 
pictures in the hands of everyone, at every level," Stepnes 
concluded. "Now we're starting to make this vision a reality."
  
                              #photo_cd/milestones.txt                                                                                666     310  177776        22330  5302267202  11000                                                                                                                                                                                                                                                                                                                                                                      August 25, 1992





KODAK PHOTO CD SYSTEM MILESTONES

August 25, 1992   Kodak announces a dramatically expanded 
                  Photo CD program that cuts across 
                  professional and commercial markets. The 
                  announcements include:

                     Kodak Picture Exchange__a global 
                       image transmission network

                     Four new Photo CD formats__Kodak Pro 
                       Photo CD Master, Photo CD Portfolio, 
                       Photo CD Catalog, and Photo CD 
                       Medical

                     Kodak Professional Photo CD Imaging 
                       Workstation 4200__for large-format 
                       professional films, with features 
                       that answer professional 
                       photographers' unique needs

                     Kodak Photo CD Imaging Workstation 
                       2400__with over three times the 
                       productivity of the existing PIW, 
                       for photofinishing labs

                     Four new Kodak imaging software 
                       packages__Kodak PhotoEdge, Shoebox, 
                       Browser, and Photo CD-enabled 
                       Renaissance

                  Kodak also announced more than a dozen 
                  companies that will cooperate on the 
                  development of new products and 
                  commercial applications for Photo CD and 
                  Kodak Picture Exchange products and 
                  services. These included Applied Graphic 
                  Technologies (AGT), Apple Computer, Inc., 
                  J. Paul Getty Art History Information 
                  Program, Jostens, and Sony Corporation of 
                  America.

                           - 2 -

August 1992       Photo CD players are available to 
                  consumers in North America, followed by 
                  Western Europe, Japan, and other major 
                  markets.

                  Kodak Photo CD Access software is shipped 
                  for Apple Macintosh and Windows 
                  applications. Kodak also announces that 
                  it will market a newly Photo CD enabled 
                  Kodak Renaissance design software 
                  program.

July 1992             Kodak's Stephen Stepnes and Scott 
                  Brownstein win the Eduard-Rhein 
                  Foundation's 1992 Technology Award, one 
                  of Europe's most celebrated technology 
                  prizes.

May 1992                        Eastman Kodak Company 
                  announces that it will supply a digital 
                  print scanner by year-end as an accessory 
                  to the Kodak Photo CD Imaging Workstation 
                  (PIW). The scanner will be produced with 
                  the Kodak brand by Polaroid through an 
                  OEM agreement with Kodak.

April 1992            Kodak begins delivering Kodak Photo 
                  CD Imaging Workstations to wholesale 
                  photofinishers, commercial photo labs, 
                  and photo retail stores. Delivery of 
                  PIWs meets the target set in September 
                  1990, when Kodak first announced it would 
                  introduce the Photo CD system.

March 1992            Kodak and Apple Computer, Inc., 
                  announce that they are working together 
                  to integrate support for Photo CD images 
                  into future versions of Apple's QuickTime 
                  system software extension. QuickTime 
                  support for Photo CD images will provide 
                  Apple customers with direct access to 
                  Photo CD images within any Macintosh 
                  application.

                     Kodak announces that leading CD-ROM 
                  drive manufacturers Philips, Pioneer, 
                  Sony, and Toshiba will offer fully Photo 
                  CD-compatible CD-ROM XA drives. Drives 
                  that are certified by Kodak as fully 
                  Photo CD-compatible can carry the Photo 
                  CD logo.
                           - 3 -

January 1992                     Kodak and Agfa-Gevaert 
                  announce that Agfa will support the Kodak 
                  Photo CD system, licensing Photo CD 
                  technology from Kodak. Agfa will use 
                  Photo CD images as one source of input to 
                  the Agfa Digital Print System (DPS).

                  Kodak Photo CD Access Developer's Toolkit 
                  availability is announced at MacWorld.

                  Kodak announces that the Photo CD system 
                  will offer interactive capability when it 
                  arrives during the summer of 1992. Among 
                  other things, the new features will allow 
                  people to combine sound, text, and 
                  graphics with images and to use branching 
                  to interact with the contents of their 
                  Photo CD discs.

December 1991     Kodak and MCI Telecommunications announce 
                  that MCI will use Kodak recordable data 
                  CDs to deliver complex long-distance 
                  bills to its largest customers beginning 
                  in 1992. This is the first commercial 
                  application for CD technology developed 
                  by Kodak to support the introduction of 
                  the Photo CD system.

October 1991      Kodak and Intel Corporation announce 
                  support for the PhotoYCC color-encoding 
                  scheme used in the Kodak Photo CD system, 
                  on Intel's ActionMedia II boards, which 
                  makes it easier and faster to incorporate 
                  high-resolution images in desktop 
                  applications.

September 1991        Philips Interactive Media Systems 
                  announces plans to market dedicated Photo 
                  CD players beginning in the summer of 
                  1992. Philips' CD-I players will also be 
                  Photo CD-compatible.

                  The Photo CD system is named "European 
                  Innovation of the Year 1991-1992" by a 
                  panel of editors of photographic journals 
                  from 13 countries.

                  Fuji Photo Film Company announces that it 
                  will license Photo CD technology from 
                  Kodak, thus enabling affiliated 
                  photofinishing laboratories to provide 
                  services for copying film-based images 
                  onto Photo CD discs (beginning in the 
                  fall of 1992).
                           - 4 -

August 1991       Kodak announces that the Photo CD system 
                  has received two key European honors: 
                  the "Best Design Technology" award from 
                  the Technical Image Press Association, 
                  and a "Top 10 Products" award from 
                  PhotoExpo '91.

November 1990     Popular Science selects the Photo CD 
                  system for a "Best of What's New" award 
                  which honors the year's 100 greatest 
                  achievements in science and technology.

October 1990          The Photo CD system is supported or 
                  endorsed by major developers of computer 
                  hardware and software.
                  
                  At Photokina, in Cologne, Germany, Photo 
                  CD players are shown to the public for 
                  the first time, generating enormous 
                  excitement and support from trade and 
                  consumer magazines.

                  Kodak announces a series of developments 
                  designed to make it easy to bring Photo 
                  CD images to computer applications:
                  
                    The Kodak Photo CD Access Developer's 
                      Toolkit, to enable software and 
                      hardware developers to integrate 
                      Photo CD technology into new and 
                      existing applications

                    Kodak Photo CD Access software, a 
                      package designed to give users access 
                      to Photo CD images in computer 
                      applications that were not 
                      specifically designed with Photo CD 
                      capability
                                 -5-

September 1990    Kodak first announces the Kodak Photo CD 
                  system, the first cost-effective tool for 
                  digitally storing and manipulating 
                  photographs. The system will allow 
                  consumers to store their pictures in a 
                  new way and view them on television. It 
                  will bring photographic-quality 35 mm 
                  color or black-and-white photos into 
                  computer applications at low cost.

                            ###

[Note: Kodak, Kodak Access, Browser, PhotoEdge, Shoebox, 
and Renaissance are trademarks.]


 n and architecture specialists interested 
in the changing character of Los Angeles over the past 100 years, 
documentary film makers such as Ken and Ric Burns, and 
designers and producers in the entertainment industry who study 
photographs in the USC collections to create accurate costumes anphoto_cd/portfolio.txt                                                                                 666     310  177776        21022  5302267277  10644                                                                                                                                                                                                                                                                                                                                                                      








CONSUMERS CAN BECOME PUBLISHERS
WITH NEW PHOTO CD DISC FORMAT



  NEW YORK, Aug. 25_Kodak's new Photo CD format extends consumer 
and commercial uses for Photo CD discs. Like the Kodak Photo CD 
Master format that Kodak began shipping in April 1992, Kodak 
Photo CD Portfolio discs can combine sound, text, graphics, and 
interactive branching with photographs.
  Kodak Photo CD Portfolio discs differ from Kodak Photo CD 
Master discs in three ways:
  
        Kodak Photo CD Portfolio discs can hold up to 800 
    images at TV-resolution or one hour of audio CD-quality 
    stereo sound or any combination of images and sound, such as 
    400 images and 30 minutes of sound
         Kodak Photo CD Portfolio discs must be created from 
    Kodak Photo CD Master discs or other Photo CD Portfolio 
    discs
        Kodak Photo CD Master discs are created from consumers' 
    original 35 mm slides or negatives, or they are reproduced 
    from other Photo CD Master discs. Because Photo CD Master 
    discs always contain images of full photographic-quality, 
    they are limited to approximately 100 images
  
  "The Kodak Photo CD Portfolio format is one of the most 
exciting extensions of Photo CD technology," said Stephen S. 
Stepnes, general manager and vice president of CD Imaging at 
Kodak. "It adds new dimensions to photography by merging 
pictures with voice-overs, music, or sound effects and by 
extending image capacity when more than 100 images are required. 
With Kodak Photo CD Portfolio discs, we're making it possible for 
everyone to be their own storyteller."
  One important feature of both Kodak Photo CD Master and Photo 
CD Portfolio discs is what Kodak calls branching (or interactive 
programmed access) capability that lets users look at images on a 
disc in the way that suits them best. A user might choose to 
view all the pictures of an individual child versus another, for 
example.
  Like the Kodak Photo CD Master format, the Kodak Photo CD 
Portfolio format also lets users add sound, text, or graphics to 
their pictures_creating audio captions to accompany the pictures 
on a family tree or of a wedding or creating multimedia-style 
business presentations.
  All of these capabilities will become available by mid-1993. 
The Kodak Photo CD Portfolio format was described in Kodak 
announcements earlier this year as the Kodak Interactive Photo CD 
disc. The Kodak Photo CD Master format has been previously 
described simply as "Photo CD" discs. The Kodak Photo CD 
Portfolio disc, like all Photo CD format discs, can be displayed 
on TV (using a Photo CD or CD-I player) or input to a desktop 
computer (using a Photo CD-compatible CD-ROM XA drive). The 
Photo CD players that are currently on the market can already 
play the new features of Photo CD Master and Photo CD Portfolio 
discs.

About the Kodak Photo CD Formats
  The Kodak Photo CD Portfolio format is one of four new disc 
formats Kodak introduced today as the company brings the benefits 
of Photo CD technology to new groups of users and to new markets.
  Besides the Kodak Photo CD Master and Photo CD Portfolio 
formats, the other formats include:
  
        Kodak Pro Photo CD Master discs, which store the larger 
    film formats favored by professional photographers (such as 
    120 and 4 x 5-inch)
        Kodak Photo CD Catalog discs, which allow easy 
    distribution of disc catalogs containing hundreds of 
    pictures of vacation destinations, art works or retail 
    products
        Kodak Photo CD Medical discs, which can store computed 
    tomography (CT) scans and magnetic resonance images (MR) in 
    addition to film-based images
  It is expected that most applications for Kodak Photo CD 
Portfolio discs will fall into one of three categories: personal 
pictures, business presentations, and premastered prerecorded 
discs for sale through retail channels.
     Personal pictures. These include programs such as family 
    trees, where the viewer can look at pictures of 
    grandparents, birthday celebrations, or even the family dog 
    just by choosing the appropriate branch from an on-screen 
    menu. As the pictures are displayed on either a Photo CD 
    player or a computer's Photo CD compatible CD-ROM XA drive, 
    any sound or graphics linked to the image will also play.
       
    A Depression-era photo of grandparents, for example, might 
    include on-screen text noting the year and location, along 
    with reminiscences of the period in grandma's own voice.
       
    To create Kodak Photo CD Portfolio discs, consumers will use 
    special authoring software scheduled to become available in 
    1993 at minilabs and other locations. They'll bring in 
    their Kodak Photo CD Master or Portfolio discs and audio 
    selections and follow the directions in the authoring 
    software to assemble their own unique program.
       
    Easy-to-use templates will be available for the most popular 
    applications, such as family trees, weddings, and birthdays. 
    Once the consumer has assembled the program, it will be 
    turned over to the photofinisher, who will create the Kodak 
    Photo CD Master or Portfolio disc at a Kodak Photo CD 
    Imaging Workstation (PIW).
     Business presentations. This application area comprises 
    anything being produced in quantity_large or small_for 
    distribution to others, including business presentations, 
    real estate listings, travelogues, and similar programs. 
    All of the same branching, audio, and visual options are 
    available.
       
    The key difference in business presentations lies in how 
    discs are created. In addition to the Kodak Photo CD 
    Imaging Workstations with authoring software, properly 
    configured desktop computers can be used to combine text, 
    graphics, and images on either a Kodak Photo CD Master or 
    Portfolio disc. These desktop computers will be equipped 
    with Photo CD compatible CD-ROM XA drives, Kodak authoring 
    software, and Kodak Photo CD 200 writers (to be introduced 
    later this year). With the help of the software, people can 
    select images from among their existing Photo CD discs and 
    add graphics, text, and sound to create a program script.
       
    With the script, users can produce finished discs in 
    moderate quantities at the photofinisher or on their own 
    compact disc writers.
     Premastered discs. Because Photo CD-compatible playback 
    devices, including Photo CD and CD-I players and computers 
    equipped with Photo CD compatible CD-ROM XA drives will be 
    widespread, it is expected that software publishers will 
    make the Kodak Photo CD Master or Portfolio disc a preferred 
    format for the creation of multimedia-style titles that can 
    be stamped for mass production under the disc publisher's 
    brand.
       
    Kodak has already had preliminary discussions with 
    organizations interested in publishing guided tours of major 
    museums, narrated summaries of fine art collections 
    (complete with mood-setting music), a series of children's 
    books, and other programs. Rick Smolan, the author of the 
    photographic A Day in the Life of . . . book series, is 
    including a Kodak Photo CD Portfolio disc in his new book, 
    From Alice to Ocean, which documents the story of a woman's 
    journey across the Australian Outback. (This disc contains 
    photos, narration, and ambient sound that could not be 
    included in the book itself.)
       
    Production of these premastered discs begins at a desktop 
    computer or workstation, the same way that personal Kodak 
    Photo CD Portfolio discs do. Final production of large 
    quantities of discs, however, would take place at a compact 
    disc mastering house similar to those that stamp thousands 
    of audio CDs.
  "The significance of this new format encompasses both the 
consumer and commercial sectors," Stepnes said. "Consumers will 
have an opportunity to create the ultimate photo album, with 
music and narrative that brings their pictures to life. 
Commercial users will have a powerful presentation and marketing 
tool, as well as the opportunity to tap exciting new markets for 
their creative work.
  "With all that potential, this new Photo CD format stands 
poised to bring the power of multimedia to everyone. It will 
truly be 'multimedia for the masses.' "
  The first Kodak Photo CD Portfolio discs are set to be 
available next year. Those interested in more information may 
call the Kodak Information Center at 1-800-242-2424, ext. 77.
                              ###
[Note: Kodak is a trademark.]


 images of full photographic-quality, 
    they are limited to approximately 100 images
  
  "The Kodak Photo CD Portfolio format is one of the most 
exciting extensions of Photo CD technology," said Stephen S. 
Stepnes, general manager and vice president of CD Imaging at 
Kodak. "It adds new dimensions to photography by merging 
pictures with voice-overs, music, or sound effects and by 
extending image capacity when more than 100 images are required. 
With Kodak Photo CD Portfolio discs, wphoto_cd/propcd.txt                                                                                    666     310  177776        13246  5302267367  10127                                                                                                                                                                                                                                                                                                                                                                      







KODAK OFFERS NEW PHOTO CD DISC TO PRO MARKET

Kodak Pro Photo CD Master Disc Meets
Needs of Professional Photographers

  NEW YORK, Aug. 25_Professional photographers using 
large-format films will soon be able to have all their images 
transferred to a Photo CD disc. Kodak's new professional Photo 
CD format makes available to professional photographers all the 
benefits of the standard Kodak Photo CD Master disc. It also 
provides additional features to meet specialized needs.
  Like the standard Kodak Photo CD Master format, the Kodak Pro 
Photo CD Master format allows 35 mm negatives or slides to be 
scanned onto compact discs at full photographic resolution. The 
images can then be viewed on TV (using a Photo CD or CD-I player) 
or input to a desktop computer (using a Photo CD-compatible 
CD-ROM XA drive).

In addition, the Kodak Pro Photo CD Master format:
   Accommodates 35 mm, 120, and 4 x 5-inch images, as well as 
larger formats
        Supports higher-resolution film scans for the larger 
    sizes, yielding images that have the fine detail required by 
    professional photographers
        Enables professionals to store versions of their images 
    that have been electronically edited
        Helps control how a professional's images are used by 
    offering one copyright and two security features_a special 
    identifier to indicate image ownership and copyright, the 
    ability to place a watermark over an image, and the ability 
    to encrypt high-resolution images to impede unauthorized use
  "Since the Photo CD system was first announced, Kodak's 
professional customers have consistently asked for several 
important capabilities that would allow them to take maximum 
advantage of this important new imaging technology," said Kodak's 
David P. Biehn, vice president and general manager, Professional 
Imaging. "These include the ability to scan multiple film 
formats, greater flexibility in what photographers can write to 
Photo CD discs, and assistance in controlling the use of images 
stored on Photo CD discs.
  "The Kodak Pro Photo CD Master format we're announcing today 
was created as a specific response to those needs," Biehn said. 
"As a result, we're providing professional photographers with a 
'digital negative' designed to meet their requirements. We 
believe it will open the door to new business opportunities."
  
About the Kodak Pro Photo CD Master Format
  Kodak Pro Photo CD Master discs are compatible with the Photo 
CD players that began appearing in consumer electronics stores in 
early August. They represent one of four new disc formats Kodak 
described today, all of which are compatible with current 
consumer Photo CD players. The new formats extend benefits of 
Photo CD technology to new users and markets. 
  Carrying distinctive trade dress, Kodak Pro Photo CD Master 
discs can store film-based images at higher resolutions than can 
any of the other formats. They are the only Photo CD discs that 
allow images to be digitally enhanced and returned to the disc 
containing the original film scan.
  Each Kodak Pro Photo CD Master disc can store from 25 to 100 
images, which depends on scanning resolution and film size. The 
format will support 8 x 10-inch film image files, and Kodak is 
considering future products to take advantage of this capability.
  Images will be scanned onto Kodak Pro Photo CD Master discs 
using the Kodak Professional Photo CD film scanner 4045, which 
handles professional film formats up to 4 x 5-inches, and offers 
24-bit color scanning resolutions up to 4K x 6K. The scanner 
will be sold as part of the Kodak Professional PIW 4200, which 
will be used to create Kodak Pro Photo CD Master discs. Both the 
Kodak Professional PIW 4200 and the Kodak Pro Photo CD Master 
discs will be available in Spring 1993.
  Kodak will offer a more advanced Kodak Professional PIW in the 
fall of 1993, with an upgrade available for customers who 
purchase the initial offering. Additional features will include 
the ability to employ different "film terms" for retaining the 
subtle differences in professional film brands, the ability to 
adjust each scan to achieve desired results, watermarking and 
encryption software and the ability to edit images. (See the 
separate news release in this kit for details on the Kodak 
Professional PIW 4200.)
  Each image on a Kodak Pro Photo CD Master disc is marked with 
a special identifier that can contain the photographer's name and 
copyright, as well as other information. For security, images 
can be watermarked (with a word like "PROOF"), and image files 
can be encrypted to discourage access by unauthorized users.
  The encryption is designed to enable photographers to provide 
a code number to their customers once the rights to use a 
particular image have been agreed on. Entering the code number 
into a desktop computer where the disc is accessed through a 
CD-ROM XA drive will free the image for use.
  Many professionals may choose to protect their images, 
however, simply by retaining their high-resolution digital 
originals on Kodak Pro Photo CD Master discs and distributing 
lower-resolution versions of the images for review on Kodak Photo 
CD Catalog discs.
  "Kodak Pro Photo CD Master products give professional 
photographers the best of two worlds," Biehn said. 
"Professionals can continue to shoot pictures as they always 
have, taking full advantage of the image quality that only film 
can provide. And now they have the flexibility and convenience 
of digital technology."
  Additional information about the Kodak Pro Photo CD Master 
format is available through the Kodak Information Center at 
1-800-242-2424, ext. 77.
  
                              ###

[Note: Kodak is a trademark.]


 gured desktop computers can be used to combine text, 
    graphics, and images on either a Kodak Photo CD Master or 
    Portfolio disc. These desktop computers will be equipped 
    with Photo CD compatible CD-ROM XA drives, Kodak authoring 
    software, and Kodak Photo CD 200 writers (to be introduced 
    later this year). With the help of photo_cd/propiw.txt                                                                                    666     310  177776        12450  5302267600  10142                                                                                                                                                                                                                                                                                                                                                                      







KODAK ADDS HIGH-SPEED PROFESSIONAL PHOTO CD 
IMAGING WORKSTATION TO PHOTO CD LINEUP

Kodak Professional Photo CD Imaging Workstation 4200
Creates Customized Professional-Quality Photo CD Discs__Fast 

  NEW YORK, Aug. 25_Professional photography laboratories can 
supply customers with pro-quality images on compact discs. And 
they can edit and enhance images to meet the needs of 
photographers.
  The Kodak Professional Photo CD Imaging Workstation 4200 
(Professional PIW 4200) is a complete image-authoring station for 
producing Kodak Pro Photo CD Master discs. The discs can store 
photographs taken on a variety of film sizes__including 35 mm, 70 
mm, 120, and 4 x 5-inch__at professional-quality resolutions. 
The Kodak Professional PIW 4200 will also help professionals 
protect their on-disc images against unauthorized use through 
copyright identifiers, watermarks and encryption.
  "The Kodak Professional PIW 4200 was designed with features 
that enable professional labs to provide the same level of 
value-added custom service on Kodak Pro Photo CD Master disc 
orders that they provide today with film processing," said David 
P. Biehn, Kodak vice president and general manager, Professional 
Imaging. "The result is a system that can meet the demanding 
requirements of professional photographers and still be highly 
productive."
  Like the PIWs used by consumer photofinishing labs to scan 35 
mm negatives and slides onto standard Kodak Photo CD Master 
discs, the Kodak Professional PIW 4200 is a turnkey system 
designed to be operated by one person. It consists of five 
components: a film scanner, a data manager workstation, a 
compact disc writer, a Photo CD-compatible CD-ROM XA drive, and a 
thermal printer.
High-Speed, Versatile Kodak Professional Photo CD Film Scanner 
4045
  At the heart of the Kodak Professional PIW 4200 is the new 
Kodak Professional Photo CD film scanner 4045, capable of 
digitizing color negatives, color transparencies, and 
black-and-white negatives in formats up to 4 x 5 inches. With 
12-bit sampling and resolutions as high as 4K x 6K, the 4045 
scanner generates 24-bit image files containing the fine detail 
required by professional photographers.
  And the unit is fast, completing 4K x 6K scans in 90 seconds 
and 2K x 3K scans in 45 seconds.
  The Kodak Professional PIW 4200's scanning process can be 
adjusted using highly sophisticated look-up tables to accommodate 
the wide variety of professional films. This feature allows the 
system to capture the effect, or "look," the photographer was 
striving for.
  The Kodak Professional PIW 4200 can also serve as the gateway 
to more sophisticated image editing. For example, with a feature 
that will be added later this year, users can network the Kodak 
Professional PIW 4200 to an image-editing workstation_such as the 
Kodak Premier image enhancement system or the Macintosh Quadra 
computer_edit the content of an image, and return it to the Kodak 
Pro Photo CD Master disc.
  The professional format is the only Photo CD disc that allows 
digitally enhanced images to be returned to a Kodak Photo CD 
Master disc. Discs created on the Pro PIW 4200__called Kodak Pro 
Photo CD Master__can be viewed on TV using a Photo CD or CD-I 
player or input to a desktop computer using a Photo CD-compatible 
CD-ROM XA drive.
  
Coming Next Spring
  The first Kodak Professional PIW 4200s with the 4045 film 
scanner will be available in spring 1993. Kodak will offer a 
more advanced Kodak Professional PIW in the fall of 1993, with an 
upgrade available for customers who purchase the initial 
offering. Additional features available in the upgrade model 
will include:
        Software to provide watermarking and encryption 
    safeguards to protect Pro Photo CD Master image files from 
    unauthorized use
   A more powerful workstation for faster processing
   A larger monitor for viewing images as they are scanned
  The Kodak Professional PIW 4200 can be used to process 35 mm 
Kodak Photo CD Master disc orders for nonprofessionals, 
functioning just like the PIWs used by wholesale consumer labs.
  "Because the basic technology of the Photo CD system was 
developed with the efficiencies required by the consumer market, 
we are able to offer our professional customers unprecedented 
value," Biehn said. "With the Kodak Professional PIW 4200, we've 
expanded the quality and flexibility of the Photo CD system to 
meet the demands of professional photographers."
  Biehn also noted that Kodak is protecting the investment of 
professional customers by designing products with future 
enhancements in mind.
  "Just as consumers can use the players they buy today to take 
advantage of these future capabilities, professional customers 
who buy the first Kodak Professional PIW 4200, or today's 
wholesale consumer Kodak PIW 2400 model, will be able to upgrade 
their equipment," he said. "PIW customers can add hardware and 
software components as they become available, taking full 
advantage of Photo CD technology today and adding enhanced 
functionality in the future."
  Prices for the Kodak Professional PIW 4200 and future upgrades 
will be announced in the coming months. For more information, 
prospective customers can call the Kodak Information Center at 
1-800-242-2424, ext. 77.
  
                              ###

[Note: Kodak and Premier are trademarks.]


 y always 
have, taking full advantage of the image quality that only film 
can provide. And now they have the flexibility and convenience 
of digital technology."
  Additional information about the Kodak Pro Photo CDphoto_cd/quote.txt                                                                                     666     310  177776        15113  5302267675   7772                                                                                                                                                                                                                                                                                                                                                                      









KODAK CUSTOMERS ENDORSE NEW PHOTO CD APPLICATIONS

Businesses, Organizations Voice Support
for New Phase of Kodak Photo CD Program


  NEW YORK, Aug. 25_A wide range of businesses and 
organizations_from computer hardware manufacturers and 
mail-order retailers to art museums_have expressed support 
for the new Photo CD disc formats, products, and services 
announced today by Eastman Kodak Company. The following 
quotes are from some of the customers with whom Kodak will 
work on applications for Photo CD technology.


AGT, Fred Drasner, president and chief executive officer:

       "Today we are providing a broad range of prepress 
  services with revenues of $150 million annually and 
  managing thousands of images every week for most of 
  the country's leading publishers and advertisers. We 
  are working closely with Kodak to develop a service 
  that will allow our publishing and advertising clients 
  to add a new dimension to their global marketing 
  efforts by offering their images through the Kodak 
  Picture Exchange worldwide."


Apple Computer, Inc., John Sculley, chairman and chief 
executive officer:

       "We believe that Photo CD will have a major 
  impact on the computer industry as it turns the 
  promise of desktop color photo imaging from a wish to 
  a reality.

       "Kodak is the world leader in images, and Apple 
  is the world leader in easy-to-use computer imaging 
  systems. By joining forces in a broad relationship, 
  both Kodak and Apple will be able to serve customers 
  in new and exciting ways."


Dyansen Corporation, Harris Shapiro, chief executive officer:

       "Only images of superior quality can provide an 
  appreciation of the fine art and artists showcased in 
  our many galleries. With its Photo CD system, Eastman 
  Kodak Company is providing an exciting new way to 
  display and distribute works of art in an electronic 
  format, while maintaining the image quality our 
  business requires.

       "We are striving to use Photo CD technology to share 
  the outstanding artwork we offer with a wider audience, 
  both in our galleries and in the homes of our customers."

The Getty Art History Information Program, Michael Ester, 
Ph.D., director:
    
       "Photo CD may do some of the same things for 
  images that word processing has done for text.

   "In choosing CD storage, Kodak has picked a nearly 
  ubiquitous medium that is equally suitable for conventional 
  television or for accessing images in a computer-controlled 
  environment. For museums and archives, Photo CD offers 
  inviting possibilities for reaching visitors and 
  professional audiences and for storing image 
  reproductions."


The Graphics Group, Joe Darby, president:
 
       "The Photo CD system gives us new opportunities 
  that we haven't had before. We'll be able to move 
  into multimedia, and we'll be able to move into 
  presentation graphics. Although we're into them now, 
  we're not nearly as expansive as we are going to be in 
  the very near future.

       "It's a great storage medium. The customer can 
  have all of the pictures of their catalog on a CD 
  disc. They can review it at the shop in their 
  location. It gives them a great amount of 
  flexibility, to be able to work back and forth with 
  this and to make color corrections and color 
  adjustments ... all starting from a Photo CD base."
 
 
Jostens, Inc., Dick Ruddy, manager, Graphic Systems Research:
 
       "Jostens is excited about the Kodak Photo CD 
  because it brings a lot of opportunities to the 
  yearbook creator. The young people in the schools who 
  create the yearbooks have been asking for several 
  years how they can get photos into their pages 
  digitally. I believe that Kodak Photo CD will provide 
  an economical way for them to do that."

J. Walter Thompson, Burt Manning, chairman and chief 
executive officer:
  
       "As one of the world's largest advertising 
  agencies, our art buyers and directors constantly 
  search for the perfect image to present creative 
  concepts to our clients.

       "Kodak Picture Exchange will simplify and improve 
  our photo searches, saving us time and money, while 
  expanding the quality of our service to clients. The 
  potential advantages are so great we intend to test 
  the Kodak Picture Exchange thoroughly and anticipate 
  that our key image providers will soon be a part of 
  the system."


L. L. Bean, Chris McCormick, vice president, advertising and 
direct marketing:

       "L. L. Bean is proud of its reputation of 
  providing superior customer service, and is constantly 
  looking for new and innovative ways to enhance its 
  leadership position in the catalog industry. The 
  Kodak Photo CD Catalog disc format should provide a 
  new, efficient catalog delivery system to home 
  shoppers around the world. We plan to work with Kodak 
  to fully explore the system's application in customer 
  communications, and other aspects of our operations as 
  well."

Westlight Stock Photo Agency, Craig Aurness, director:

       "Westlight, one of the most recognized and 
  respected names in the stock photography industry, has 
  been preparing for the anticipated growth and changes 
  in the industry. At Westlight, we believe that 
  digital technology and multimedia applications will 
  provide an enormous demand for still images, 
  stimulating tremendous growth for our industry. We 
  wholeheartedly support the imaging vision that Kodak 
  has announced today.

       "Westlight is excited about the opportunity to 
  work with Kodak on the expansion and validation of 
  this vision in the areas of image storage, access, and 
  exchange. We intend to publish our image catalog 
  utilizing the Kodak Photo CD Catalog format. In 
  addition, we will work with Kodak to test an early 
  version of the Kodak Picture Exchange with Westlight 
  images."


Young & Rubicam, Joseph DeDeo, group vice president, vice 
chairman, and chief creative officer:

       "As an advertising agency that serves some of the 
  world's leading companies, Young & Rubicam is 
  dedicated to providing only the best in image quality 
  and creativity. We are delighted to see that Eastman 
  Kodak Company is providing the industry leadership 
  necessary to set new standards for the scanning, 
  indexing, storage, and exchange of high-quality 
  pictures.

  "We look forward to having an early opportunity to 
  use the Kodak Picture Exchange service and plan to 
  evaluate how other Photo CD products and services 
  announced today can bring value to Young & Rubicam 
  and its clients."
                             ###
[Note: Kodak is a trademark.]


 ced in the coming months. For more information, 
prospective customers can call the Kodak Information Center at 
1-800-242-2424, ext. 77.
  
                              ###

[Note: Kodak and Premier are trademarks.]


 y always 
have, taking full advantage of the image quality that only film 
can provide. And now they have the flexibility and convenience 
of digital technology."
  Additional information about the Kodak Pro Photo CDphoto_cd/ship.txt                                                                                      666     310  177776         2706  5302267732   7556                                                                                                                                                                                                                                                                                                                                                                      
KODAK PHOTOEDGE AND RENAISSANCE AVAILABLE NOW
Provide Support for Photo CD Images


  ROCHESTER, N.Y., October 26_Kodak today 
announced the immediate availability of Kodak 
PhotoEdge version 1.0 software for DOS/Windows 
systems, and Kodak Renaissance version 1.1 
software for Macintosh systems, through Merisel 
Inc. and Ingram Micro Inc. distribution channels.

  Kodak PhotoEdge software enables Windows users 
to perform basic image correction and enhancement 
of high-quality Photo CD images, and transfer to 
other image file formats. Kodak PhotoEdge 
software supports Photo CD, TIFF, RIFF, BMP, PCX, 
RAW, and EPS formats for the Windows version. A 
Macintosh version of PhotoEdge software is 
scheduled to ship later this year. Kodak 
PhotoEdge software has a suggested retail price of 
$139.

  Kodak Renaissance software is a Macintosh-based 
color design tool that features native support for 
Photo CD images and other popular image formats, 
such as EPS, TIFF, and PICT. This intuitive page 
layout package provides a tear-away tool box and 
color palette, offering users interactive 
point-and-click access to design elements. Kodak 
Renaissance software has a suggested retail price 
of $695.

  For more information about any of Kodak's Photo 
CD-related software products, call the Kodak 
Information Center at 800/242-2424, ext. 53.

                       ###
                             
[Note: Kodak, PhotoEdge, and Renaissance are 
trademarks.]
    
 going to be in 
  the very near future.

       "It's a grphoto_cd/software.txt                                                                                  666     310  177776        21421  5302270044  10446                                                                                                                                                                                                                                                                                                                                                                      







KODAK EXPANDS USE OF DIGITAL PHOTOS
WITH NEW SOFTWARE FAMILY

Family of Photo CD-Related Software Products 
Promises to Kick Off an Image Revolution at the Desktop

  NEW YORK, Aug. 25_In 1990, Eastman Kodak Company announced the 
Kodak Photo CD system, with technology the company said would 
change the way people look at and use pictures. Today, having 
delivered on that promise ahead of schedule, Kodak has introduced 
a family of imaging software products that promises to 
revolutionize the way computer users work with pictures.
  From a simple access tool to an ultrasophisticated image 
database, the new software family includes:
        Kodak Photo CD Access software, launched earlier this 
    month at MacWorld Expo, which gives DOS/Windows and 
    Macintosh operating system users the ability to read and 
    save Photo CD images.
        Kodak PhotoEdge image enhancement and correction 
    software, which lets users do more advanced image correction 
    and improvement.
        Kodak Browser software, a basic image database package 
    that allows easy key word search and retrieval. This 
    product is only available on Kodak's new Photo CD Catalog 
    disc. It comes on every Kodak Photo CD Catalog disc.
        Kodak Shoebox image search and retrieval database 
    software expands on the capabilities of Kodak Browser 
    software, offering more powerful database functions to 
    people who need to search through large numbers of stored 
    images.
        Kodak Renaissance design software, an intuitive page 
    layout package that has been upgraded to allow direct input 
    of Photo CD images.
  The members of Kodak's new imaging software family employ user 
interfaces that are designed to be simple. The Kodak Shoebox and 
Browser software interfaces are nearly identical and provide a 
seamless transition to the newly announced Kodak Picture Exchange 
and the Kodak Professional Photo CD Image Library system as well 
(see related news releases in this press kit). Kodak Photo CD 
Access and PhotoEdge software also share a common user interface.
  All this means that people who learn one of these applications 
will have an easy time moving to another product in the same 
software family, because they use similar commands with a common 
look and feel.
  "Since its introduction, the Photo CD disc has caught the 
attention and imagination of the computer industry," explained 
Georgia L. McCabe, worldwide manager, Commercial CD, in Kodak's 
CD Imaging unit. "That's because the Photo CD system finally 
answers the long-standing need for high-resolution images that 
can be worked with at the desktop.
  "With the products we're announcing today, we're pointing the 
way toward widespread use of Photo CD images by the full range of 
computer users," McCabe said, "from those who just want to 
display pictures on their screens to 'power publishers' who need 
to edit and organize images in large numbers."
  Kodak designed its application software products to extend 
desktop imaging by targeting new opportunities created by the 
increased use of images through technologies such as Kodak's 
Photo CD system. "Kodak's new imaging software family will bring 
high-quality, low-cost photographic images to the computer 
desktop, contributing to the growth of the imaging market," 
McCabe added.
  
Intuitive, Easy-to-Use Interface
  All five software packages are designed to have the same 
intuitive feel that characterizes applications running in the 
Apple Macintosh environment. To make their selections, users 
point to icons. Pull-down menus make commands easily accessible.
  Kodak Photo CD Access software is a low-cost tool that's 
designed for occasional users of Photo CD images and for those 
who want to import Photo CD images to current applications (such 
as Adobe PhotoShop or Aldus PhotoStyler software). With Kodak 
Photo CD Access software, users can read and display Photo CD 
images and can perform basic functions such as cropping, zooming, 
and image rotation.
  The software also acts as a bridge, allowing users to carry 
their digital images into other applications for page layout, 
image enhancement, and other uses. Kodak Photo CD Access 
software supports PICT, TIFF, EPS, and other popular image file 
formats.
  The software is available now in both Macintosh and Windows 
3.x versions. It is being sold direct from Kodak for $39.95. 
Future plans call for the software to be bundled with CD-ROM 
drives and third-party software packages.
  Kodak PhotoEdge software is designed to meet the needs of the 
business user who is just beginning to work with images at the 
desktop. Like Kodak Photo CD Access software, PhotoEdge software 
lets a user zoom, crop, rotate, and flip Photo CD images. It 
supports the same image file formats as Kodak Photo CD Access 
software.
  In addition, Kodak PhotoEdge software makes it possible to 
correct unsharp pictures, under- or overexposures, and adjust 
contrast, color, soft focus, and sharpness.
  "The features that we've built into Kodak PhotoEdge software 
will be especially useful for people creating their own business 
presentations, newsletters, and similar materials," McCabe 
explained. "Amateur photographers who want to improve their 
pictures on a home computer also will find a lot to like about 
Kodak PhotoEdge software."
  McCabe noted that "for pixel-level editing that can add a 
highlight to the bumper of a '66 Mustang or remove a light pole 
from the background, users will want a higher-end image-editing 
package, such as Adobe PhotoShop software."
  Kodak PhotoEdge software will be available next month in both 
Macintosh and Windows formats. It will retail for $139.
  Kodak Shoebox software helps automate the storage and 
retrieval of images for anyone maintaining a Photo CD image 
archive. Using Kodak Shoebox software, users store 
lower-resolution thumbnail images in a database that resides on 
their computer hard drive or similar media. Because of their 
relatively small file size, these images can be searched very 
rapidly using key words.
  For example, a designer sitting at a workstation could enter 
the words "football," "autumn," and "college" to locate 
thumbnails of homecoming games. Users can also browse through 
thumbnails in a Kodak Shoebox database.
  Double-clicking on a thumbnail tells the software to retrieve 
the corresponding high-resolution image file from the proper 
Photo CD disc. (If the right disc isn't mounted in the CD-ROM XA 
drive, the software will prompt the user, identifying which disc 
to load.)
  The resulting images can be viewed in color or grayscale and 
in a variety of sizes and resolutions. They can also be framed 
on the screen, cropped, or incorporated into an on-screen "slide 
show."
  The images can be exported as PICT or TIFF files to other 
applications. Kodak Shoebox software also supports Apple's 
QuickTime system software extension.
  Future versions of Kodak Shoebox software will allow users the 
option of linking to the Kodak Picture Exchange to enable 
searches of its vast image database. In 1993, when Kodak Picture 
Exchange services become available throughout the United States, 
a version of Kodak Shoebox software will enable direct interface 
with Kodak Picture Exchange, making image search and retrieval a 
simple, consistent process for users of Kodak imaging software.
  Shoebox software will be available in Macintosh and Windows 
3.x formats later this year. The retail price is $399.
  Kodak Browser software, a scaled-down version of Shoebox 
software, will be contained on every Kodak Photo CD Catalog disc. 
It's designed to give the casual user key word access to images 
from the moment the disc is inserted into a Photo CD-compatible 
CD-ROM XA drive.
  Created to work the way graphic designers think, Kodak 
Renaissance software is a page layout package newly equipped with 
Photo CD capability. The software allows text, graphics, and 
images to be merged easily into comprehensive layouts, while it 
promotes creativity and experimentation on the part of the 
designer.
  "Renaissance software has been developed as a way for 
designers to harness the power of their imaginations," explained 
McCabe, "and the availability of Photo CD images gives them 
another creative element to work with. Kodak Renaissance 
software is the ideal brainstorming complement to other page 
layout applications, such as Aldus PageMaker, Quark Xpress, and 
Adobe Illustrator."
  Kodak Renaissance software that is Photo CD-compatible will be 
available for the Macintosh platform beginning next month. The 
retail price is $695.
  For more information about any of Kodak's software products, 
users may call the Kodak Information Center at 1-800-242-2424, 
ext. 53.
                                      
                              ###
  
[Note: Kodak, Kodak Browser, PhotoEdge, Renaissance, Shoebox are 
trademarks.]


 perating system users the ability to read and 
    save Photo CD images.
        Kodak PhotoEdge image enhancement and correction 
    software, which lets users do more advanced image correction 
    and improvement.
        Kodak Browsphoto_cd/writeablecd.txt                                                                               666     310  177776        16041  5302270173  11106                                                                                                                                                                                                                                                                                                                                                                        
  
  
  
  
  
  
  KODAK INTRODUCES ECONOMICAL
  
  WRITABLE CD SYSTEM
  
    SAN FRANCISCO, Sept. 22_Eastman Kodak Company today 
  announced the introduction of a writable compact disc 
  publishing system that promises to make it economical for 
  hundreds of applications to benefit from the ability to 
  write, store and retrieve information on CD.
    The announcement was made at the Seybold Computer 
  Publishing Conference being held here.
    An outgrowth of the technology that created the new Kodak 
  Photo CD system, the new Kodak Writable CD system is 
  designed to offer commercial users a standard, low-cost 
  alternative to traditional methods of publishing data CDs. 
  The system consists of three parts:
    
         The Kodak PCD Writer 200, which writes and reads 
      data to and from discs at twice the speed of 
      conventional CD writers. The PCD Writer 200 also 
      supports multi-session recording.
         The Kodak Writable CD disc, a write-once medium 
      that can be read in standard CD hardware devices. 
      Kodak Writable CD discs can store between 550 megabytes 
      and 650 megabytes of data, text, images and digital 
      audio, depending on the format.
         Kodak Publishing Software to drive the PCD Writer 
      200 from a customer's host computer. Kodak software 
      will be available for DOS, Windows, Macintosh and Unix 
      operating systems.
    "We've combined an economical medium, the Kodak Writable 
  CD disc, with the double-speed PCD Writer 200," explained 
  Georgia L. McCabe, worldwide manager, Commercial CD, in 
  Kodak's CD Imaging unit. "The result is a CD authoring 
  system that can publish discs for about $25 each, making it 
  ideal for people who have not been able to justify pressing 
  discs conventionally.
    "Anyone looking to distribute large sets of variable 
  information, in quantities from one to 100, should look 
  closely at Kodak Writable CD."
  
  "Limitless" Applications
    According to McCabe, likely customers for the writable CD 
  system fall into four categories, all of which can benefit 
  from the technology: large companies, where the discs can 
  be written on demand as replacements for paper reports; 
  low-volume publishers, who need to create small numbers of 
  CD copies (and for whom the conventional pressing process is 
  not economically attractive); "power" users at standalone 
  PCs and workstations, especially those who need to exchange 
  large data files and maintain back-up files; and reference 
  archives, which need to store information on a standard 
  medium that doesn't take up much space.
    "When you consider the different types of users, the 
  number of applications for Kodak Writable CD discs is truly 
  staggering," McCabe noted. "For example, it's now 
  economical to keep maintenance manuals up to date on a 
  computer system, and then 'print' them to CD on demand. A 
  real estate firm can produce a custom disc containing 
  specific listings for a relocating executive. And an 
  engineering company can archive drawings to CD to save 
  storage space and improve access. The possibilities are 
  limitless."
    A Kodak Writable CD Publishing system is already at work 
  at MCI, the telecommunications company, where billing 
  records for large customers are being distributed on 
  writable CD discs.
    "Hundreds of our large customers receive billing data on 
  magnetic tape_ or boxes of paper_for analysis," said John 
  Houser, an MCI spokesman. "The (CD-ROM) technology to put 
  this data on disc for one-time use has been there, but not 
  with this economy of scale for producing the first master."
  About the System
    The technology that led to development of the Kodak 
  Writable CD system had its origins in the Kodak Photo CD 
  system, the world's first high-volume writable CD 
  application. In essence, the research that made it possible 
  for photographic compact discs to be produced economically 
  in the consumer market now has made low-volume, commercial 
  production of data CDs viable as well.
    At the heart of the system is the PCD writer 200, which 
  can transfer data at sustained rates as high as 307.2 
  kilobytes per second_twice as fast as writers from other 
  manufacturers. The writer conforms to the proposed standard 
  for write-once CD drives, and can write discs for playback 
  on all standard CD devices, including CD-ROM and CD-ROM XA 
  drives and CD-audio players.
    Other features of the PCD Writer 200 include built-in 
  full error detection/correction, automatic disc write power 
  calibration and a standard SCSI-II interface for connection 
  to the user's host computer. The writer's multi-session 
  recording capability complies fully with industry guidelines 
  for appendability.
    "Because it grew out of a technology designed for 
  consumer markets, the PCD writer 200 is designed to be 
  extremely productive and easy to use," McCabe noted. "This 
  is a device that will surprise people who are used to 
  traditional, time-consuming methods of publishing discs."
    The second element of the new system, the Kodak writable 
  CD disc, conforms to industry specifications for 
  compatibility of blank media and partially and fully 
  recorded discs. The disc's capacity of up to 650 megabytes 
  means that it is capable of holding the equivalent of 
  240,000 pages of ASCII text; 550, 5 1/4-inch floppy discs; 
  or three reels of 9-track tape.
    Given that capacity and a retail price of about $25, data 
  stored on a Kodak writable CD disc would cost about $.04 per 
  megabyte, compared with $.07 for 
  9-track tape, $1.07 for floppy discs and $4.54 for 8 1/2 x 
  11-inch paper.
    Discs are produced using the writer and Kodak publishing 
  software, running on a PC, Macintosh or Unix workstation. 
  The software formats the data in conformance with the ISO 
  9660 file and volume structure standard. Single session 
  formatting software is available today for DOS and will be 
  available in the near future for Macintosh and Unix. 
  Multi-session software for these platforms will be available 
  in the first half of 1993.
    
  Service and Availability
    The Kodak PCD writer 200, writable media and software all 
  are available today from Kodak, as well as from selected 
  value-added resellers (VARs) and systems integrators. 
    In addition to selling components and systems, Kodak will 
  provide a prototyping service that can assist larger 
  customers in implementing writable CD technology for their 
  applications.
    As part of this service, the company will evaluate the 
  customer's needs, demonstrate conversion of data to a 
  writable CD format and advise the customer on how best to 
  use the technology. Once this analysis has been completed, 
  Kodak can provide the customer with a turnkey system, or can 
  arrange to offer on- or off-site disc-writing through its 
  Kodak Imaging Services group.
    For further information about the Kodak Writable CD 
  system, customers may call 1-800-242-2424, ext. 52.
                             ###
  (Note: Kodak is a trademark.)
    
 Kodak Writable CD system is 
  designed to offer commercial users a standard, low-cost 
  alternative to traditional methods of publishing data CDs. 
  The system consists of three parts:
    
         The Kodak PCD Writer 200, which writes and reads 
      data to and from discs at twice the speed of 
      conventional CD writers. The PCD Writer 200 also 
      supports multi-session recording.
         The Kodak Writable CD disc, a write-once medium 
      that can be rphoto_cd/agt.txt                                                                                       666     310  177776         7127  5302242436   7362                                                                                                                                                                                                                                                                                                                                                                      









KODAK INTRODUCES FIRST COMMERCIAL RELATIONSHIP
OF KODAK PICTURE EXCHANGE

New Kodak Image Storage and Transmission
Business Establishes First Commercial Relationship

    NEW YORK, Aug. 25__Applied Graphics Technologies (AGT), one 
of the leaders in the graphic arts and prepress industry, will 
work with Kodak to market a new over-the-phone image-leasing 
business. AGT will invite its clients in the magazine, 
commercial publishing, and advertising markets to participate in 
the creation of an extensive news and illustrative image 
collection that will be maintained by AGT. These pictures will 
then be marketed by Kodak over the newly announced Kodak Picture 
Exchange image transmission system.
    "AGT's business clients' photographs are scanned by AGT as 
part of its full-service package and represent some of the 
highest-impact and most newsworthy images available," said 
Stephen S. Stepnes, general manager and vice president of CD 
Imaging at Kodak. "By using Kodak's Photo CD and Picture 
Exchange technologies, AGT will help create new revenues for its 
magazine and advertising agency clients by mid-1993."
Creative Marketing Effort to Be Employed
    As AGT begins to capture and index collections of images for 
its clients, Kodak has agreed to market them through its Kodak 
Picture Exchange service. AGT will initiate the process by 
inviting its 200-plus publishing clients to participate. Today, 
AGT's clients' images are rarely used again following 
publication.
                             - 2 -

    With the advent of the Kodak Picture Exchange system and 
AGT's image collection, these images can have value to AGT's 
current clients and new image users.  Some of AGT's clients 
include Business Week, Newsweek, US News & World Report, 
Glamour, and Vogue, as well as many of the major advertising 
agencies.
    "Today we are providing a broad range of pre-press services 
with revenues of $150 million annually and managing thousands of 
images every week for many of the country's leading publishers 
and advertisers," said Fred Drasner, chairman and chief executive 
officer of AGT. "We are working closely with Kodak to develop a 
service that will allow our publishing and advertising clients to 
add a new dimension to their global marketing efforts by offering 
their images through the Kodak Picture Exchange worldwide."
    AGT will transfer these images to the Kodak Photo CD format 
and store them with an index that is consistent with the new 
Kodak Shoebox search and retrieval software and Kodak 
Professional Photo CD Image Library systems. These images will 
then be made available for lease to potential image user clients. 
AGT's publication and advertising clients can also lease images 
from other sources on the Kodak Picture Exchange.
    The Kodak Picture Exchange represents Kodak's vision for a 
global imaging services network, similar to text and data 
networks. Kodak Picture Exchange will link the distributors of 
images, such as photo stock houses, with the customers they 
serve, including advertising agencies and publishers.

Optimistic about Prospects for Future Growth
    Kodak and AGT believe that the business growth potential for 
the Kodak Picture Exchange is considerable. "High-impact 
photography is being sought by picture-users worldwide for news, 
education, entertainment, and advertising," said Stepnes. 
"Kodak's leadership in image technology, and AGT's color imaging 
expertise and breadth of clients suggest that this relaltionship 
will result in image services with far-reaching benefits."
                              ####

[Note: Kodak and Shoebox are trademarks.]


 oducing the first master."
  About the System
    The technology that led to development of the Kodak 
  Writable CD system had its origins in the Kodak Photo CD 
  system, the world's first high-volume writable CD 
  application. In essence, the research that made it possible 
  for photographic compact discs to be produced economically 
  in the consumer market now has made low-volume, commercial 
  production of data C                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                ing discs."
    The second element of the new system, the Kodak writable 
  CD disc, conforms to industry specifications for 
  compatibility of blank media and partially and fully 
  recorded discs. The disc's capacity of up to 650 megabytes 
  means that it is capable of holding the equivalent of 
  240,000 pages of ASCII text; 550, 5 1/4-inch floppy discs; 
  or three reels of 9-track tape.
    Given that capacity and a retail price of about $25, data 
  stored on a Kodak writable CD disc would cost about $.04 per 
  megabyte, compared with $.07 for 
  9-track tape, $1.07 for floppy discs and $4.54 for 8 1/2 x 
  11-inch paper.
    Discs are produced using the writer and Kodak publishing 
  software, running on a PC, Macintosh or Unix workstation. 
  The software formats the data in conformance with the ISO 
  9660 file and volume structure standard. Single session 
  formatting software is available today for DOS and will be 
  available in the near future for Macintosh and Unix. 
  Multi-session software for these platforms will be available 
  in the first half of 1993.
    
  Service and Availability
    The Kodak PCD writer 200, writable media and software all 
  are available today from Kodak, as well as from selected 
  value-added resellers (VARs) and systems integrators. 
    In addition to selling components and systems, Kodak will 
  provide a prototyping service that can assist larger 
  customers in implementing writable CD technology for their 
  applications.
    As part of this service, the c
